What’s New
Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Subscribe to the Top of Mind Thursday Newsletter
Free articles download with sign up
Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Just a Moment for Marketing: Mocha on Marketing: I Love You Anyway
Linda advises: Learn to speak your customers’ language.
Top of Mind Thursday August 4, 2016: And…They’re Off!
We’ve heard about facilities that aren’t completed, train systems to nowhere, raw sewage in the water, crime and security concerns, and the threat of the Zika virus. Still, the games go on.
One has to wonder why this model of Olympic hosting continues. Most venues wind up in the red as a result of the massive spending on infrastructure required to host the event. Some are more ready than others, but all are faced with a huge economic burden that’s hard to surmount.
We love to see our top athletes compete. But it’s time to change the way the site selection game is played. Let’s keep the hurdles on the field, not in surviving the living and working conditions at the Olympic Village.
To subscribe, please click here.
Ready to take your marketing to the next level? Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Propel Your Business Forward with Smart Marketing
Whitney Keyes
Founder
Whitney Keyes Productions
www.whitneykeyes.com
Whitney Keyes has been a senior manager at Microsoft, a strategic adviser for American Express, and a marketing professor and consultant. She’s an appointed member of the National Women’s Business Council—a non-partisan federal advisory council created to serve as an independent source of advice to the President, Congress, and the U.S. Small business Administration on economic issues impacting women in business. Today’s she’s principal of a global consulting firm and the author of the book Propel: Five Ways to Amp Up Your Marketing and Accelerate Business.
In this podcast, Whitney talks about how strategy, story, strength, simplicity, and speed help you build market share, boost brand loyalty, and generate more revenue. She discusses how fear often holds people back from starting a marketing campaign and how to approach marketing without getting overwhelmed.
Listen to this podcast.
Just a Moment for Marketing: Mocha on Marketing: Getting Skunked
Once you’ve been sprayed it can be pretty hard to remove the stink.