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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Top of Mind Thursday July 21, 2016: Lessons from a Hack Attack
It’s highly unlikely that any of the actions alluded to in the emails actually swayed the results of the primaries. Still, this was an embarrassing episode for the Democratic party on the eve of a historic nomination–the first time a major American political party has nominated a woman for the top office in the land.
Unfortunately, in all the media hype some of the key lessons may be lost on the public:
- If you can’t say something nice in email, don’t say it. Email is forever.
- Presume what you say will be made public and used against you in the court of public opinion. The truth will out, sooner or later.
- There is no such thing as hack-proof systems. Given the right tools and motivation, any of our confidential communications might be made public at any time.
What kind of damaging communications may be floating around your internal systems? How can you ensure a hack attack won’t damage your brand and reputation?
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Ready to take your marketing to the next level? Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Drought Tolerance
Linda advises: Peel away the artificial layers to reveal what’s underneath.
Top of Mind Thursday July 21, 2016: Faster than the Speed of Sound
What I find most amazing about this whole episode, is that in today’s fast-moving, digital, connected, research-anything-in-seconds world, this kind of mistake is allowed to happen.
We know that when public figures misconstrue their employment history, military service, or educational background, the truth finds it way out. We’ve seen the power of videos to show us within seconds what really happened at a terrorist attack, natural disaster, or police shooting. Teachers have been relying on online tools to check the originality of students’ compositions for years.
What happened here? A low-level staffer put this together without being aware of the consequences. The question is why no one else double-checked what was being said in such a high visibility venue *before* Mrs. Trump took the stage.
What simple errors are happening in your organization because no one took the time to double-check your messages before they were made public?
To subscribe, please click here.
Ready to take your marketing to the next level? Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Why Without Vision and Leadership, Brands Suffer
Sunny Bonnell
Co-founder
Motto
www.wearemotto.com
Sunny Bonnell has the ability to see a brand come alive from the very beginning. A prominent bluegrass player by the time she was eleven, Sunny was a street musician and theatre actor before co-founding Motto in her early twenties. She attended the prestigious Savannah College of Art & Design, where she pursued an MFA and earned four art scholarships, all while leading Motto to award-winning recognition.
In this podcast, Sunny talks about the leader’s role in building a brand, why articulating meaning is so important, and how brand and culture are truly symbiotic. She talks about why what looks like branding issues is often masking much deeper culture and leadership problems that must be solved first.
Listen to this podcast.