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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Just a Moment for Marketing: Non-Transformation
Linda advises: Be careful not to push customers in a direction they don’t want to go.
Top of Mind Thursday July 14, 2016: Pokemon Go Really Goes
As of yesterday, Pokemon Go, the mobile app that makes Pokemon characters appear in real-world places, had been downloaded more than 15 million times in just a week. The game has taken off more rapidly than almost any other app–even Tinder. It’s to the point where Nintendo’s game servers are crashing because of the number of people trying to play the game simultaneously.
For Nintendo, this is a welcome problem. The company’s Pokemon franchise is two decades old and has not garnered much attention recently among the general public.
The app’s success shows how quickly things spread in our interconnected, always-on world.
More importantly, though, is that this is the first in a new category of apps: combining GPS coordinates with augmented reality. What’s next? It’s hard to even imagine. But the possibilities make the smart mobile device an even more indispensable tool for millions.
Where could your organization Go with an app like this?
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Ready to take your marketing to the next level? Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: The Right Presence
Linda advises: Make your written communication effective.
Top of Mind Thursday July 7, 2016: Night Falls
His first book, Night, was perhaps his most powerful. It was a memoir of the capture and detainment of his family in the Auschwitz and Buchenwald concentration camps. His parents and younger sisters died, but Wiesel and two older sisters survived.
Elie Wiesel was a professor at Boston University when I was studying there. At one point, BU President John Silber remarked to Hillel head Rabbi Joseph Pollack that he had brought Wiesel to BU for the school’s Jewish students.
Pollack’s response: “It’s not the Jews who need what Wiesel has to say. It’s the rest of the population who needs to hear his message.”
At his 1986 Nobel acceptance speech, Wiesel said, “I have tried to keep memory alive and I have tried to fight those who would forget. Because if we forget, we are guilty, we are accomplices.”
Thirty years later, we need this message as much as ever. As night falls for Elie Wiesel, we honor his memory by refusing to forget.
To subscribe, please click here.
Ready to take your marketing to the next level? Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com