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Free articles download with sign upMarketing Above the Noise
Just a Moment for Marketing: Non-Transformation
Linda advises: Be careful not to push customers in a direction they don’t want to go.
Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success
Tagged Bay Area, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker, strategy
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Top of Mind Thursday July 14, 2016: Pokemon Go Really Goes
Just when you thought it was safe to enjoy the outdoors this summer, a horde of mobile-device carrying zombies has appeared, heads-down, in full pursuit of the latest Pokemon character.
As of yesterday, Pokemon Go, the mobile app that makes Pokemon characters appear in real-world places, had been downloaded more than 15 million times in just a week. The game has taken off more rapidly than almost any other app–even Tinder. It’s to the point where Nintendo’s game servers are crashing because of the number of people trying to play the game simultaneously.
For Nintendo, this is a welcome problem. The company’s Pokemon franchise is two decades old and has not garnered much attention recently among the general public.
The app’s success shows how quickly things spread in our interconnected, always-on world.
More importantly, though, is that this is the first in a new category of apps: combining GPS coordinates with augmented reality. What’s next? It’s hard to even imagine. But the possibilities make the smart mobile device an even more indispensable tool for millions.
Where could your organization Go with an app like this?
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Ready to take your marketing to the next level? Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Nintendo, Pokemon, Pokemon Go, Top of Mind Thursday
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Just a Moment for Marketing: The Right Presence
Linda advises: Make your written communication effective.
Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success
Tagged Bay Area, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker, strategy
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Top of Mind Thursday July 7, 2016: Night Falls
On Saturday, we lost a giant…Holocaust survivor and Nobel Peace Prize winner Elie Wiesel.
His first book, Night, was perhaps his most powerful. It was a memoir of the capture and detainment of his family in the Auschwitz and Buchenwald concentration camps. His parents and younger sisters died, but Wiesel and two older sisters survived.
Elie Wiesel was a professor at Boston University when I was studying there. At one point, BU President John Silber remarked to Hillel head Rabbi Joseph Pollack that he had brought Wiesel to BU for the school’s Jewish students.
Pollack’s response: “It’s not the Jews who need what Wiesel has to say. It’s the rest of the population who needs to hear his message.”
At his 1986 Nobel acceptance speech, Wiesel said, “I have tried to keep memory alive and I have tried to fight those who would forget. Because if we forget, we are guilty, we are accomplices.”
Thirty years later, we need this message as much as ever. As night falls for Elie Wiesel, we honor his memory by refusing to forget.
To subscribe, please click here.
Ready to take your marketing to the next level? Contact me to find out how to get heard above the noise
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Elie Wiesel, Holocaust, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Nobel Peace Prize, Top of Mind Thursday
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