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Just a Moment for Marketing: A Three-Ring Circus
Where will your customers focus? Put that act in the center ring.
Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success
Tagged Bay Area, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker, strategy
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Top of Mind Thursday June 30, 2016: The Power of a Vote
This past week, in a historical referendum, voters in the United Kingdom voted to leave the European Union.
While it’s not clear what the long-term repercussions will be, the immediate reaction of “Brexit” was the resignation of the UK prime minister, volatility in stock markets globally, and dissension between Great Britain (who voted to leave) and Scotland and Northern Ireland (who voted to stay).
What’s striking is how many British voters expressed surprise that the referendum passed. Many weren’t sure exactly what they were voting on or that their vote would count. Some said their decision was based on tangential, emotion-laden issues, and that they weren’t sure what it would actually mean to leave the EU.
Yet every vote *did* count. The final tally was less than 52% to leave, more than 48% to remain.
Here in the US, we have our own big election looming in November. Let this be a lesson to us that we need to go beyond the media hype and understand the implications of what a victory for each candidate will mean for the country.
And we need to take our responsibility seriously. Because as our friends in the UK have just shown us, every vote really does count.
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Are You Sabotaging Your Marketing Efforts? Read my new article on the 5 signs of sabotage you’ll want to avoid at all costs.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday
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Just a Moment for Marketing: What Are You Celebrating?
Linda advises: Outline your yearly goals and objectives.
Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success
Tagged Bay Area, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker, strategy
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Top of Mind Thursday June 23, 2016: The WIll to Win
On Sunday evening, the Cleveland Cavaliers beat the Golden State Warriors in Game 7 of the NBA Finals to win the league championship.
The game was close–it could have gone either way almost down to the last few minutes. But the momentum had turned a week earlier when the Cavs began a comeback from a 3-1 deficit to force the deciding final game.
This wasn’t supposed to happen. The Warriors had the best winning record in the regular season and had smashed records throughout the year. No team had ever come back from a 3-1 deficit to win the Finals.
But Cleveland had LeBron James–not only one of the best players in basketball, but a man on a mission to end a 52-year championship drought for the city of Cleveland. He was a force that would not be denied.
When it comes down to what counts, the will to win overrides reputation and prior performance. It’s a lesson the Warriors learned the hard way this week.
To subscribe, please click here.
Are You Sabotaging Your Marketing Efforts? Read my new article on the 5 signs of sabotage you’ll want to avoid at all costs.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday
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