What’s New
Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Just a Moment for Marketing: When in Doubt, Leave It Out
Linda recommends: Ask whether your existing marketing activities have impact.
Top of Mind Thursday May 26, 2016: The Force of Laughter
If you haven’t seen it yet, go check it out. This mother of two, while sitting in her car, unboxes the new mask she just bought at Kohls, puts it on, makes it growl, and then just laughs and laughs. Then she tells us this mask is for her–not for her kids!
Kohls quickly realized the value of the publicity and gave Candace masks for the whole family and more toys for the kids, as well as gift cards for back to school shopping. Candace has met with Facebook’s Mark Zuckerberg and she’s now booked on late night TV.
Why did such a simple video go totally viral? Probably because with all the conflict and nastiness in the world, it’s so much fun to see the simple joy of someone having fun and laughing. Talk about the power of the force!
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Are You Sabotaging Your Marketing Efforts? Read my new article on the 5 signs of sabotage you’ll want to avoid at all costs.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: The Uber of Everything
Linda advises: Don’t fall in the uber trap!
Top of Mind Thursday May 19, 2016: Whoops, Only Kidding!
I thought this was odd, because this particular organization has always been open only to people within corporations–not to consultants or service providers. But after getting two more followup emails to be sure to join, I thought, why not?
Well, because it turns out they were only kidding. Last night, I received three more emails apologizing, because the initial invitations were sent in error to people who would not normally qualify for membership.
What a bizarre set of communications–from what is supposed to be a group of prestige marketers. My first question was why, if you don’t want “my type” in your organization, do you have me on your email list–three times?
Furthermore, once you realized the mistake, it’s a shame you couldn’t reach out to this group of professionals and find a way to include them in your organization in one way or another.
Anyone can make a mistake, it’s how you recover that your audience will remember.
To subscribe, please click here.
Are You Sabotaging Your Marketing Efforts? Read my new article on the 5 signs of sabotage you’ll want to avoid at all costs.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com