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Just a Moment for Marketing: Shooting Beyond the Arc
Linda asks: Is your team working to continuously develop and improve?
Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success
Tagged Bay Area, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker, strategy
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Top of Mind Thursday May 5, 2016: A Day to Never Forget
Today is Yom HaShoa, Holocaust Remembrance Day– a day to remember the millions of people who died at the hands of the Nazis during World War II.
We’re reaching a new era. At 71 years post-war, there are fewer and fewer survivors left each year–fewer and fewer people to share the horrors of what transpired and how it felt to survive.
It would be nice to say we’ve learned our lesson, but unfortunately that doesn’t appear to be the case. Seven decades later, we still see hatred and violence perpetuated solely because of a victim’s race, religion, ethnic background, or sexual orientation.
It’s important to remember that the Holocaust did not begin with concentration camps and gas chambers. It began with simple acts of ostracism, with the denial of small but simple rights and freedom. By the time, millions of Jews, Gypsies, gays, and other outcasts were piled into cattle cars and sent to their deaths, the machine was already in place and running on autopilot.
The time to show we understand this lesson is now. It is in the actions we take every day that we show we have learned never to forget and that we will never let it happen again.
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Are You Sabotaging Your Marketing Efforts? Read my new article on the 5 signs of sabotage you’ll want to avoid at all costs.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Holocaust, Holocaust Remembrance Day, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday, Yom HaShoa
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Just a Moment for Marketing: Timing is Everything
Linda advises: Respond when the iron is hot!
Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success
Tagged Bay Area, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker, strategy
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Top of Mind Thursday April 28 2016: The Artist Formerly Known as Prince
It’s turning out to be a bad year for aging recording artists. Last Thursday, Prince was found dead at his home in Minnesota at the age of 57.
I have to confess that I have never been a die-hard Prince fan. I liked Purple Rain and some of his other hits, but that was about it.
However, what’s come out in the last week has been an overwhelming number of tributes not just from fans, but from other musicians, who considered Prince to be one of the best musicians of their generation. He also had the courage to fight back against what he considered an unfair agreement with a record label, by giving up the use of his own name until the contract expired.
Unfortunately, all that talent, fame and money was not enough to allow Prince to live a long life. But while he was alive his unique branding certainly helped him stand out above the noise in the music world.
Are You Sabotaging Your Marketing Efforts? Read my new article on the 5 signs of sabotage you’ll want to avoid at all costs.
To subscribe, please click here.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday
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