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Don’t Believe What You Hear: The Middleman is Alive and Thriving!
Marina Krakovsky
Author
The Middleman Economy
www.themiddlemaneconomy.com
Marina Krakovsky is a Silicon Valley-based social science and business journalist who is the author of The Middleman Economy: How Brokers, Agents, Dealers and Everyday Matchmakers Create Value and Profit. Her articles and essays have appeared in Discover, The New York Times Magazine, Scientific American and Scientific American Mind, O: The Oprah Magazine, Psychology Today, Slate, Fast Company, Stanford Magazine, The Washington Post, Wire and others.
In this podcast, Marina talks about why, in spite of all rumors to the contrary, the middleman is thriving in today’s Internet world, and why the new generation of middlemen includes companies like Uber, AirB2B and Task Rabbit. She discusses why marketers need to understand the value middlemen provide, and the three key roles middlemen can provide in a marketing setting.
Listen to this podcast.
Posted in Marketing Thought Leadership Podcast, Podcasts
Tagged AirB2B, Linda Popky, Marina Krakovsky, marketing thought leadership, middleman economy, Task Rabbit, Uber
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Just a Moment for Marketing: A Different Perspective
Linda advises: Look at your environment with a new perspective.
Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success
Tagged Bay Area, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker, strategy
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Top of Mind Thursday April 21 2016: The Power of Connection
Today, I’m at the Watermark Conference for Women in San Jose, where I’ll be facilitating a discussion this afternoon on using marketing to break through the clutter.
It’s exciting to see nearly 6500 women gathered here to listen to a top-notch set of speakers, attend workshops, and network with their peers.
Each year the number of women attending this conference grows dramatically. That’s because so many women are looking for ways to learn, connect, and further their careers, and there are not many opportunities to gather in this kind of environment.
But the question is, what will these women do once they return to their regular lives tomorrow? How can you help the strong, talented women in your organization reach their potential and achieve increased success for both themselves and your business?
Are You Sabotaging Your Marketing Efforts? Read my new article on the 5 signs of sabotage you’ll want to avoid at all costs.
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Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday
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Just a Moment for Marketing: Collecting Experiences
Linda asks: How are you working with your customers to collect unusual experiences?
Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success
Tagged Bay Area, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker, strategy
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