What’s New
Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Don’t Believe What You Hear: The Middleman is Alive and Thriving!
Marina Krakovsky
Author
The Middleman Economy
www.themiddlemaneconomy.com
Marina Krakovsky is a Silicon Valley-based social science and business journalist who is the author of The Middleman Economy: How Brokers, Agents, Dealers and Everyday Matchmakers Create Value and Profit. Her articles and essays have appeared in Discover, The New York Times Magazine, Scientific American and Scientific American Mind, O: The Oprah Magazine, Psychology Today, Slate, Fast Company, Stanford Magazine, The Washington Post, Wire and others.
In this podcast, Marina talks about why, in spite of all rumors to the contrary, the middleman is thriving in today’s Internet world, and why the new generation of middlemen includes companies like Uber, AirB2B and Task Rabbit. She discusses why marketers need to understand the value middlemen provide, and the three key roles middlemen can provide in a marketing setting.
Listen to this podcast.
Just a Moment for Marketing: A Different Perspective
Linda advises: Look at your environment with a new perspective.
Top of Mind Thursday April 21 2016: The Power of Connection
It’s exciting to see nearly 6500 women gathered here to listen to a top-notch set of speakers, attend workshops, and network with their peers.
Each year the number of women attending this conference grows dramatically. That’s because so many women are looking for ways to learn, connect, and further their careers, and there are not many opportunities to gather in this kind of environment.
But the question is, what will these women do once they return to their regular lives tomorrow? How can you help the strong, talented women in your organization reach their potential and achieve increased success for both themselves and your business?
Are You Sabotaging Your Marketing Efforts? Read my new article on the 5 signs of sabotage you’ll want to avoid at all costs.
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Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Collecting Experiences
Linda asks: How are you working with your customers to collect unusual experiences?