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Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Top of Mind Thursday April 14, 2016: Nothing but Net
After all, that would mean putting together a season where you win nearly 90% of the 82 games you play, never lose consecutive games, never lose to the same team twice, and only lose twice at home.
Good thing the Golden State Warriors didn’t listen to the conventional wisdom, because last night they did just that, finishing the season with a 73-9 record. On the way, MVP Steph Curry set a record for three point shots, beating his own previous record by 40%. It wasn’t possible until it was.
What impossible challenges could your team address and blow away? How can you help your best players hit those tough shots consistently across a long season?
To subscribe, please click here.
Special Offer: Contact us to schedule your Spring Training assessment now. Reduced prices through April 30th.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Entertain Me or Else
Linda advises: Keep your customers and prospects engaged.
The New Media Landscape: Brand is What Google Says It Is
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Barbara Cave Henricks & Rusty Shelton
Authors
Mastering the New Media Landscape: Embrace the Micromedia Mindset
www.masteringthenewmedialandscape.com
Barbara Cave Henricks is president of Cave Henricks Communications, a full service media relations and consulting firm, specializing in book publicity, media strategy for thought leaders, and platform development. Barbara has spearheaded campaigns for some of the biggest names in business today, including Jack Welch, Tom Rath, Ram Charan, Larry Bossidy, Maria Bartiromo, Clay Christensen, and Marcus Buckingham. She has represented over 40 bestsellers during her publishing career.
Rusty Shelton first spoke at Harvard on the changing world of PR and marketing at the age of 23. Today, as CEO of Shelton Interactive, he leads one of the country’s fastest-growing digital marketing and PR agencies. Founded in 2010, Shelton Interactive features a unique and forward-thinking communications model that integrates {R, social media, graphic design, website development, and SEO—services that are normally handled by multiple agencies—under one roof. The company has launched more than 30 New York Times and Wall Street Journal bestsellers.
In this podcast, Barbra and Rusty talk about why we should no longer think in terms of online vs. traditional media and the three categories of media that matter today. They discuss the importance of using micromedia to build a direct channel to your audience and the importance of giving people a reason to share your content.
Listen to this podcast.
Top of Mind Thursday April 7, 2016: Tesla Hits it Out of the Park
As of this morning, that number was over 325,000, resulting in a backlog of over $10 billion, for a car no one has yet seen, from a company that is only a few years old and nowhere near profitable.
How did they do this? By building an image of a fun yet functional, sexy yet sustainable brand that is now available to the masses. By making it easy and affordable to join the cool tribe that is already out on the road driving those sleek Model S models. Think Apple for electric cars.
Will Tesla deliver in a timely fashion? Or, even at all? Too soon to tell. But it’s fun to watch.
What can you do to make customers line up to give you money for a product you haven’t even built yet?
Special Offer: Contact us to schedule your Spring Training assessment now. Reduced prices through April 30th.
To subscribe, please click here.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com