What’s New
Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Just a Moment for Marketing: Owning the Customer
Linda advises: Offer great customer service.
Top of Mind Thursday March 31, 2016: Spring Training
These are the best and brightest athletes in their sport…yet every year they spend about 6 weeks going back to the basics–reviewing mechanics, practicing their swings or pitches, learning new techniques.
And every year during the first week of April, no matter how well or how badly they played the previous year they start again with a clean slate and the same objective–play well enough to get to the post-season and win the World Series.
When was the last time you took a break from your day-to-day activities to go back and focus on the basics of your business–to review what’s working and what isn’t, to look at the key elements of your marketing, and to determine where a new technique or approach might be helpful.
Spring is here. Now’s the time to get in shape for the season–before you step up to the plate.
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Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Managing Brand Business
Linda asks: How are you handling brand dissonance?
Forget the Elephant. It’s the Gray Rhino in the Room that Can Make or Break You.
Michele Wucker
Author
The Gray Rhino
www.wucker.com
Michele Wucker is the author of the new book The Gray Rhino: How to Recognize and Respond to the Obvious Dangers We Ignore. She brings three decades of experience as a policy analyst, financial journalist and think tank executive to her distinctive and accessible style of thought leadership, combining highly original thinking with incisive analysis. Her 2006 book, Lockout: Why America Keeps Getting Immigration Wrong When Our Prosperity Depends on Getting It Right, drew needed attention to the damage failed U.S. immigration policies do to the economy, and outlined a constructive new approach. Her first book, Why the Cocks Fight: Dominicans, Haitians and the Struggle for Hispaniola, continues to influence scholars and policy makers as the two countries make headlines anew.
In this podcast, Michele talks about the importance of changing our focus from the unlikely to the highly probable events we may think are too big to impact. She discusses the three Gray Rhinos that marketers are likely to face, and tells us why New Coke may have been the best thing that ever happened to Coca-Cola.
Listen to this podcast.