What’s New
Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Top of Mind Thursday March 24, 2016: The Coach’s Coach
Two things struck me about Marshall. First, he is down-to-earth and genuinely interested in sharing his insights so he can help others. Second, although he is hired at a premium price to coach top CEOS, he feels that he himself still needs a coach.
Linda Popky with Marshall Goldsmith
Marshall says there are three delusions from which we all suffer:
- I can objectively evaluate my own behavior.
- I have the willpower I need to do this on my own.
- I don’t need help to achieve my goals.
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Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Standing Out From the Crowd
Linda advises: Understand your customers.
Top of Mind Thursday March 17, 2016: Standing Out
It’s always a pleasure to help other consultants be more effective in sharing their value with potential clients. What’s interesting is how the key concepts are similar regardless of the area of consulting expertise–or even if I’m talking to consultants, students, employees, or large corporations.
To stand out, you need to have a great product or service that is of value to your target market. You need to understand the market you’re selling into and how what you offer is of value to others. You need to build a brand that your clients can relate to and you need to effectively communicate that to your target market.
None of this is rocket science, but if you don’t do the basics, your message and offering will be drowned out in today’s loud, crowded environment–no matter how good you are.
To subscribe, please click here.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: When Your Car and Your Fridge Talk Back to You
Linda advises: Use your customers’ data responsibly.
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