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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Top of Mind Thursday March 10, 2016: A Different Perspective
The tour guide was a local artist who was passionate about the art and architecture of New York City. He took us all around the Palace Hotel, St. Patrick’s Cathedral, and Rockefeller Center.
He told us the history of each site, and showed us how the art reflected not just the sensibilities of the builders, but also the atmosphere of the times.
St. Patrick’s was built of different materials–because the supporters ran out of money and needed to cut costs. Rockefeller Center was built during the Depression, and used materials that kept workers employed, as well as symbolizing a more positive future ahead.
Most people would never notice these details…but once they’ve been pointed out to you, it’s hard to look at those buildings the same way.
What can you do to get a new perspective on your surroundings?
To subscribe, please click here.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday March 3, 2016: Making Lunch Fun
Yesterday, a few of us went in search of a quick place for lunch. We found a little place called Roast that was quite crowded but had a real energy associated with it.
The line was long, but it kept moving. It was apparent there was a process that made things happen efficiently. Someone took our order, we moved along the line and when we got to the front, they had the basics of our lunch together. We had the opportunity to customize our lunch bowls, and to watch the meals being made.
It was fairly quick, the food was fresh and tasty, the prices were reasonable–and, most of all, it was fun.
If Roast can do this with a lunch bowl, how can you make your customers experience with you more engaging, memorable, and most of all, fun?
To subscribe, please click here.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Make it So: Why the Maker Movement Is Driving Digital Transformation
Mark Hatch
CEO and Co-Founder
TechShop
www.techshop.com
Mark Hatch is CEO and co-founder of TechShop, and a recognized leader in the global maker movement. Under his leadership, TechShop revenue grew 20-fold in five years, and multiple new locations have opened across the U.S. Mark has held executive positions at such firms as Kinko’s, Avery Dennison, and Health Net. His book, The Maker Movement Manifesto, was released in 2013. Mark has been recognized by the San Francisco Business Times as one of the Bay Area’s Most Admired CEOs, and by Popular Mechanics as one of the 25 movers and makers who are reinventing the American Dream.
In this podcast, Mark talks about the power of the Maker Movement, and how this changes not just the way consumers buy goods, but also how brands will market to them. He discusses why key forces converging make this the ideal time for the next creative revolution to take hold, and why it’s likely this may be even bigger than the Internet.
Listen to this podcast.
Just a Moment for Marketing: Time to Up the Spend?
Linda discusses: Three situations when you should increase your spend on marketing.