What’s New
Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Top of Mind Thursday February 25, 2016: Something’s Definitely Changed
I’ve gone to the same car wash for years. On first glance, it looks exactly the same. However, as soon as I interacted with their employees, I knew something was VERY different.
There was a new system to quickly find my frequent customer information.Employees connected me with the car and called me by name. They each took time to chat with me and thank me for my business. When my car was ready, an employee found me and escorted me to the vehicle, checking to make sure everything was done correctly.
Now any of these changes might have been mere chance, but all of them happening at once said to me there was a new approach to customer service and experience happening.
Something was definitely different. And when that happens, for better or worse, customers notice.
To subscribe, please click here.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Differentiate and Compete with Operational Empowerment
Shawn Casemore
President
Casemore amp; Co
www.casemoreandco.com
Shawn Casemore has been helping business owners empower their businesses for more than a decade. As author of the Amazon #1 new release from McGraw Hill <em>Operational Empowerment: Collaborate, Innovate and Engage to Beat the Competition</em>, Shawn speaks regularly to CEOs and business owners for TEC, Vistage, and MacKay’s CEO Forums on topics related to improving business performance and profitability by maximizing employee, supplier, and customer empowerment.
In this podcast, Shawn talks about the importance of empowering customers by creating a strong employee-customer connection. He discusses how CEOs and executives can tap into the innovation that’s already happening within their businesses in order to drive growth.
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Listen to this podcast.
Top of Mind Thursday February 18, 2016: The Power of Partnering
Each of the three panelists approached this differently, but each had found a way to effectively build and leverage their partner relationships–for the benefit of both the partner and the organization.
How often do we try to reinvent the wheel, when we’d be better off engaging with those around us to collaborate on a better solution for all of us?
To subscribe, please click here.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: The Theory of Evolution
Linda advises: Think about it: right program, right process, right time.