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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Top of Mind Thursday January 21, 2016: Continual Reinvention
This resort was founded in 1940 and has grown continuously ever since, so that today it is ranked one of the top destination spas in the world.
The co-founder, who is about to turn 94 years old, spoke to guests the other night. After growing a small shack in a quiet Mexican town into a world-class resort over 76 years, you’d think she’d be happy to bask in her success.
Not a chance. She told us she is an avid exerciser and reader, and has created a full set of ambitious goals for herself this coming year. Furthermore, she’s about to embark on her fourth career–as a public speaker.
Many of us stop and rest on our laurels, congratulating ourselves on how far we’ve come–instead of looking at how we can continually reinvent ourselves to achieve even greater success.
What are you doing to reinvent yourself and your business? No need to wait until you’re 94!
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Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: The Metrics That Really Matter
Linda advises: Focus on the metrics that relate to closing sales.
Top of Mind Thursday January 14, 2016: Planet Earth is Blue…
Unfortunately, we lose a variety of great actors and performers each year (including British actor Alan Rickman just this morning). What made Bowie different was how much he reinvented himself on an ongoing basis.
Over the course of nearly half a century, Bowie transformed from one character to another–changing not just his personal style but his musical interpretations as well. He never rested on his laurels…keeping his illness quiet, and launching yet another new album just a few days before his death.
Bowie also took personal branding to new heights–creating an investment bond around the future earnings of his music sales.
Planet earth is blue…and there’s nothing we can do.
To subscribe, please click here.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Start at the Beginning
LInda recommends: Invest in the core basics: strategy, market analysis and customer research.