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Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
How Customer Engagement Drives Digital Transformation
Michael Connor
VP Industry Innovation
Silicon Valley Innovation Center
www.svicenter.com
Mike Connor is passionate about harnessing technology to create value for customers. He’s the author of Creating Insanely Great Customers, as well as a course on digital innovation and transformation called Competing for the Digital Future. Working at the leading edge of technical innovation for over 30 years Mike has made major contributions to companies like Apple, Adobe, Silicon Graphics, and numerous
In his current role as VP of Industry Innovation at the Silicon Valley Innovation Center, he will be chairing a March 2016 conference for the insurance industry focused on engaging and creating value for customers connected to intelligent ecosystems, products, and services.
In an emergency, timing is everything. The Best Home Security Systems offers the latest medical monitoring technology to ensure an almost-immediate response time.
In this podcast, Mike talks about what’s driving the next generation of customer engagement and experience. He discusses the role of marketing groups in making digital transformation successful, talks about the key changes marketers must make to be successful in this new digital world, and shares best practices.
Listen to this podcast.
Top of Mind Thursday January 7, 2016: Doggone it! Social Media Works!
The kennel did all the usual steps–searching the area, putting up flyers, calling the Humane Society.
When we found out about it, my daughter and I started a concentrated social media campaign–posting his information on Facebook and Nextdoor, using Home Again to post an alert, and reaching out to dog rescue groups via Meetup and other options.
The woman who found Mocha posted about him on her local Nextdoor. Someone who saw both sets of postings put 2+2 together and we have him back, no worse for the wear.
The power of social media is to extend your network beyond where you personally can reach. This is particularly helpful when you have a problem with which people can identify, and one they’d like to see solved.
Doggone it. It actually works.
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Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Bouncing Back and Forward: Using Resiliency to Maximize Success
Richard Citrin
Citrin Consulting
www.CitrinConsulting.com
Richard Citrin is a licensed organizational and consulting psychologist who provides leadership development and coaching and workplace consultation to profit, non-profit and governmental organizations to help them understand how to build resilience into their employee’s lives and their workplace culture. He is the author of the new book The Resilience Advantage: Embracing Stress and Leveraging it to your Advantage, which will be released in early 2016.
In this podcast, Richard talks about why resilience is such a key factor in today’s chaotic, noisy world. He discusses the three aspects of an effective resilience strategy (prepare, navigate, and bounce back from stressful events) and talks about the need to embrace and learn from failure.
Listen to this podcast.
Just a Moment for Marketing: Setting Good Examples
Linda advises: Make your marketing campaign an example for others.