What’s New
Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Just a Moment for Marketing: Know Your Neighborhood
Linda advises: Know the neighborhood in which your business lives.
Top of Mind Thursday December 3, 2015: Are We Black Friday’d Out?
We’ve now used almost every day of the week to target holiday sales. The question is whether any of this is working anymore.
Online sales for Cyber Monday started as much as a week earlier. Black Friday specials went for days afterwards. All of the special events seemed to meld together.
Does this attract more shoppers or just create so much noise they all tune out? It’s too early to tell, but physical store sales were down this past weekend from previous years. I can attest to that personally–our visit to the mall on Sunday found more promotions than shoppers.
Maybe REI was on to something by closing on Black Friday…
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My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Is Technology Your Friend?
Linda advises: Be wary of technology for technology’s sake.
Top of Mind Thursday November 26, 2015: Beyond Feasting, Football, and Frenzy
We each have much to be thankful for–regardless of our individual circumstances.
This year, in the shadow of recent terror attacks, we should be adding freedom to the menu. We are free here to come and go as we choose, free to do what we will with our lives, free to express our views on any subject, and even free to participate in a long, drawn-out presidential election process where candidates of all persuasions and sensibilities appear.
We’re free to do what we want with the day–and with every other day. That’s something we should never take for granted. Ask the turkey.
To subscribe, please click here.
My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com