What’s New
Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Subscribe to the Top of Mind Thursday Newsletter
Free articles download with sign up
Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Just a Moment for Marketing: Changing the Fight
Linda observes: A smart competitor changes the rules.
Top of Mind Thursday November 5, 2015: On a First Name Basis
I don’t have to tell you their last names–you know who they are. Just like Madonna and Sting in the music world, there are a small group of people whose first names have become so well known they are in fact a brand.
Apple doesn’t need a modifier–we know who they are. Same thing with Nordstrom’s.
Where are you on the brand recognition scale and what can you do to get customers on a first name basis with your brand?
To subscribe, please click here.
My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Changing the Conversation
Linda observes: It’s all about your customers.
Top of Mind Thursday October 29, 2015: Standing Out by Getting Out
Recreational retailer REI just did something totally outrageous–they cancelled Black Friday, traditionally the biggest shopping day of the holiday season.
This week REI announced that they will be closed on the day after Thanksgiving. As a specialist in products for the outdoors, they’re giving all their employees the day off to spend outdoors themselves.
This is sacrilege to those who have built up Black Friday as *the* biggest single day for holiday sales. The hype around Black Friday has made it seem bigger than Thanksgiving itself.
Will REI lose some sales on November 27th? Possibly, but not enough to make a difference. Their shoppers will wait till Saturday to go to the store, or they’ll shop online on Friday.
Meanwhile, REI has done something remarkable: They’ve found a way to stand out above the noise in the marketplace by actually picking up and going outside.
To subscribe, please click here.
My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com