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Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
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Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Top of Mind Thursday October 8, 2015: Building Influence
This morning I had the opportunity to talk with Dr. Robert Cialdini, the author of the bookInfluence, at a small gathering of thought leaders in Florida.
Cialdini’s book, first released in 1984, is still extremely relevant today. He arrived at his six basic insights on influence by spending time engaging in various sales and marketing situations.
However, rather than focus on what what was unique about each situation, Cialdini instead looked at the similarities and universal truths that are applicable across the human condition. From here, he identified the concepts of reciprocity, authority, scarcity, liking, consistency, and social proof–concepts good marketers use on a daily basis.
Cialdini also noted that often it’s not the smartest person in the room who solves a problem–but the people who look to others for insights and to spark ideas.
How can you apply these concepts in your business? Are you building influence? Where should be looking for insights and new ideas?
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My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Be a Disrupter
Linda asks: How can you use disruption to your advantage?
Top of Mind Thursday October 1, 2015: It Ain’t Over Till It’s Over
The words of the inimitable Yogi Berra echoed in my mind on Tuesday, when my world champion San Francisco Giants were officially eliminated from this year’s post season play.
Yogi,who died last week at age 90, was an 18-time All Star who played in 14 World Series for the Yankees and won 10 of them.
But he’s remembered today as much for his way with a turn of phrase as his accomplishments with the bat and glove.
Yogi told us when we come to a fork in the road, take it. He said you can learn a lot just by watching. No one goes there anymore–it’s too crowded. And, my personal favorite, baseball is 90% mental and the other 50% is physical.
Sometimes you can fight to the end and win. But sometimes, though it ain’t really fair, it really is over. RIP, Yogi.
To subscribe, please click here.
My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Kill a Few Squirrels: Achieving Success by Thinking Big and Acting Bigger
Jeffrey Hayzlett
Primetime TV and Radio Host, Bestselling Author
www.hayzlett.com
Jeffrey Hayzlett is the primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV. He is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world’s most powerful network of C-Suite leaders. Hayzlett is a well-traveled public speaker, the author of two bestselling business books, The Mirror Test and Running the Gauntlet. His third book, Think Big, Act Bigger, released in September 2015.
In this podcast, Jeff talks about why it’s so important to challenge our self-imposed limits and why being relentless is critical for business leaders. He discusses the importance of setting conditions of satisfaction upfront, creating the right company cadence, and why successful executives need to kill a few squirrels.
Listen to this podcast.