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Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Just a Moment for Marketing: What I’m Hearing Above the Noise
Linda advises: Build solid marketing strategies.
Top of Mind Thursday September 24, 2015: A Day to Reflect
Yesterday was Yom Kippur, the Day of Atonement, the holiest day in the Jewish calendar. Jews around the world spend the day fasting, in prayer, and reflection.
As it happens, September 23 is a notable day for our family for another reason. This year marks the 22nd anniversary of my daughter Ilana’s diagnosis with type 1 diabetes at age two.
On that day in 1993, we told major breakthroughs were 5 years away. Some things have changed dramatically since then–how we test blood sugar, how we deliver insulin, what she can eat, and, most importantly, a much improved prognosis for type 1 diabetics. But we still don’t have a cure.
Yom Kippur is about releasing the past and looking forward to a better, much improved future starting today. Here’s to continued progress on the diabetes research front so that in 22 years we can look back on this disease in the past tense.
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My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: The Smoke of a Distant Fire
Linda asks: How do our messages impact others?
Avoiding The Persuasion Paradox: How to Improve the Important Skills We Think About the Least
Mark Rodgers
Principal Partner
Peak Performance Group
www.persuasionmatters.com
Mark Rodgers helps professionals hear yes faster, dramatically accelerating sales, marketing and management efforts to achieve astonishing results. His clients include Fortune 500 companies, state associations, small businesses and not-for-profit agencies. He is the author of Accelerate the Sales: Kick-Start Your Personal Selling Style to Close More Sales Faster and Persuasion Equation: The Subtle Science of Getting Your Way.
In this podcast, Mark talks about how the art of persuasion has changed over the last ten years and why persuasion is so important to marketers. He discusses the three most important aspects of persuasion , as well as how to avoid the persuasion paradox.
Listen to this podcast.