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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Top of Mind Thursday September 17, 2015: The Circus Atmosphere
Grab some popcorn and a drink. Find a seat with a good view and get comfortable. The circus is in town and it looks like it may be here for awhile.
No, I’m not talking about Ringling Brothers or even Cirque du Soleil, unfortunately. This is the American presidential campaign and, for better or worse, it’s got another 15 months to run.
The Republican candidates held another set of debates last night, which appear to be as much an exercise in berating the other performers as it is in educating the populace about the views of particular candidates. We haven’t yet had the Democratic version of this act–that will come after intermission.
While this is certainly more entertaining than the usual political process, we run the risk of choosing the next leader of the free world based on media and entertainment value. If we focus on the clowns, the funny thing is the joke for the next four years will be on us.
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My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: A Family Affair
Linda advises: Don’t get stuck in the rut: “We’ve always done it that way.”
Top of Mind Thursday September 10, 2015: Remembering 9/11
Tomorrow is the 14th anniversary of the 9/11 attacks–the deadliest terrorist attacks on American soil.
The world has changed dramatically in the last decade and a half. We’ve fought two difficult and costly wars. Our sense of invincibility is gone. We remain vigilant and on alert for potential terrorist attacks around the world. Yet our economy has rebounded, our way of life is secure, and we are not deterred or disabled by the threat of terrorists.
Two news items stand out this week. In Kentucky, a court clerk was jailed for refusing to grant marriage licenses for same-sex couples. In Europe, hundreds of thousands of Syrians escaping the brutal consequences of civil war in their homeland are being offered safety and sanctuary–with just a handful being allowed into the United States.
Post 9/11, we went to battle in the name of freedom. Yet there is still major work to do in this area–in our back yard and across the world. The lesson of 9/11 is not to build a fortress to lock out those who are unlike us, but to embrace and help those who do not yet enjoy the same rights the rest of us often take for granted.
To subscribe, please click here.
My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Bringing Out the Melody
Linda advises: Make sure your message is heard.