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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Top of Mind Thursday September 3, 2015: Reaching the Right Destination
I spent part of this week in meetings with colleagues to discuss how to move our businesses forward.
The advice of our mentor, Million Dollar Consultant Alan Weiss, was simple: Ask where do you want your business to be next year, then figure out what you need to change to get there.
I find many organizations have problems with both halves of that statement. Some aren’t really sure where they want to be, specifically, in a year. Others presume that knowing the destination will somehow get you there.
The reality is it takes both…knowing where you want to go, and having the discipline to take the necessary actions to get there.
How is your organization doing? Are you taking actions to get to the right destination? Or are you still spinning your wheels in the sand?
To subscribe, please click here.
My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday August 27, 2015: To China and Back
This week the US stock market, due to concerns about China’s economy, took a major dive, with the Dow at one point losing over 1000 points.
Then a funny thing happened. It started to bounce back. By the end of the day the loss was not nearly that severe, and yesterday and today the market is making good gains.
That’s the problem about looking at a single event or point in time and making conclusions. We tend to do this not just with the stock market, but in our personal and business lives as well.
How can you help your customers look beyond China, or whatever is on their minds at the moment, and be successful for the long run?
To subscribe, please click here.
My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: The Power of Harmony
Linda asks: Are the key players in your business harmonizing effectively?
Top of Mind Thursday August 20, 2015: What’s Beneath the Surface
Most of us see Amazon as a smooth, well-run machine — delivering book, music, electronics, and just about all kinds of goods and services quickly and reliably.
But a recent New York Times article implies all may not be calm below the surface at Amazon. The company has a reputation for driving its employees hard, creating strong internal competition that often leads to backstabbing and internal fights, and a high rate of burnout.
Does Amazon succeed because of these traits, or in spite of them? Possibly a little bit of both. The question is what can we learn from these revelations?
Is your business too Amazon-like…or not enough?
To subscribe, please click here.
My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com