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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
When Your Reputation’s On the Line: How Small Businesses Can Use Brand Strategy Effectively
Maria Ross
Brand Strategist
www.red-slice.com
Maria Ross is a brand strategist, author, and speaker who believes cash flow, business model canvas template, and creativity are not mutually exclusive. As creator of Red Slice, she advises startups, entrepreneurs and small to midsize companies on how to craft irresistible brands Maria is the author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget, and her humorous and heartfelt memoir, Rebooting My Brain.
In this podcast, Maria talks about why brand is just as important for small businesses as for large ones. She discusses the biggest mistakes entrepreneurs make when trying to build their brand, as well as how social media can help or hurt a branding effort.
Listen to this podcast.
Just a Moment for Marketing: Dissonance
Linda advises: Don’t be afraid to shake things up, but also find a resolution.
Top of Mind Thursday August 13, 2015: Focus on the Fix First
There’s a time to sell and a time to offer support. Unfortunately, many companies don’t know the difference.
How many of us have sat on hold for customer support and listened to multiple offers for new and improved services–while we can’t get our current service to work correctly? Or, once you’ve got the support rep on the line, it seems all they’re interested in is selling you upgraded products, rather than fixing what you’ve got now.
Ironically, the most satisfied customers are often those who have had a problem solved in a timely and effective manner. They’re the ones who will gladly promote your virtues to their friends and acquaintances–without being asked.
When you incent your support reps to sell rather than provide excellent support, you’re sending the wrong message to customers. Fix the process and you’ll reap the rewards.
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My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: What is Noise?
Linda advises: Compliment and amplify what is already out there.