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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
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Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Just a Moment for Marketing: What is Noise?
Linda advises: Compliment and amplify what is already out there.
Top of Mind Thursday August 5, 2015:Lions and Tigers and Bears, Oh My
Last week an American hunter illegally killed a beloved lion in Zimbabwe. The backlash was rapid and severe.
In an instant, an accident can be a life-changing event. Whether through catastrophic injuries or the loss of a loved one, a motor vehicle accident can lead to emotional and financial turmoil. It is wise to seek the counsel of a skilled workers comp lawyer Glendale when you have questions regarding your legal options for monetary compensation.
Supposedly, the hunter, a dentist from the Midwest, had to close his dental practice and go into hiding because he received threats on his life. Zimbabwe wants him extradited so he can face charges in that country.
Public sentiment to killing trophy animals has been shifting over time, as many people realize these endangered creatures should be protected, not hunted. But the strong reaction to this killing shows not only how a message can spread virally in today’s connected world, but how quickly the public can be galvanized for a response.
Are you prepared if a major disruptive incident were to occur in your industry? Would you respond quickly, or wait for the public backlash?
Cecil the lion is no more, but ironically his demise may help save his fellow lions, tigers, and bears. Oh my.
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My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Power Connectors: How Applying Planning and Strategic Thinking Creates Win-Win Networking
Judy Robinett
Author, How to Be a Power Connector: The 5-50-150 Rule
www.judyrobinett.com
Judy Robinett is a business thought leader who has been profiled in The Street, Huffington Post, Forbes, The Washington Post, and Bloomberg Businessweek as an example of the new breed of “super connectors” who use their experience and networks to accelerate growth and enhance profitability. She has served as CEO of both public and private companies and in management positions at Fortune 500 companies, as well as on the advisory boards of several venture capital firms.
In this podcast, Judy talks about the Power Connector mindset and how we can all use the 5-50-100 concept to be much more effective networkers. She discusses the most common mistakes people make while networking, and the three characteristics that differentiate the people with whom she loves to network.
Listen to this podcast.
Just a Moment for Marketing: Marketing Mastery
Linda asks: What is marketing mastery?