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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Just a Moment for Marketing: Marketing Mastery
Linda asks: What is marketing mastery?
Top of Mind Thursday July 30, 2015: Trumping the Competition
Donald Trump has thrown a major wrench into the race for the Republican presidential nomination.
Trump combines notoriety and seemingly unlimited personal funds with an uncanny ability to make outrageous statements on a variety of topics from immigration to breast feeding. He’s so politically incorrect, the media loves to cover his every move to see what crazy thing he’ll say or do next.
Will Trump be the next American president, or even the Republican nominee? Probably not. Yet, his over-the-top media presence has diverted attention from most of the nearly 20 other Republican candidates in the race.
The stronger Republican candidates will likely survive Hurricane Donald. Those who were in a marginal position to start with will likely be eviscerated by the lack of oxygen in the room with Trump around.
Sometimes an external force trumps logic and reason.
Get in shape for fall with my special Summer Makeover. Learn more.
To subscribe, please click here.
My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Big Insights From Big Data
Linda asks: How do we use all of this data effectively?
Top of Mind Thursday July 23, 2015: A Fresh Approach to Fast
Amy’s Kitchen, the company that makes a popular variety of vegetarian organic frozen foods, has just opened a vegetarian drive-through fast food restaurant north of San Francisco.
Organic and fast food don’t seem to go together. However, Amy’s decided if there was a strong market for their frozen foods, why not fresh foods as well?
The initial reaction has been outstanding–long lines of people waiting to try this new fast food option. It’s too soon to tell whether the concept will last, and whether Amy’s will be able to scale their operation to open multiple outlets. But for now, they’re off to a running start.
What new angle can your business take to turn an existing concept into a fresh new exciting idea?
Get in shape for fall with my special Summer Makeover. Learn more.
To subscribe, please click here.
My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com