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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Top of Mind Thursday July 23, 2015: A Fresh Approach to Fast
Amy’s Kitchen, the company that makes a popular variety of vegetarian organic frozen foods, has just opened a vegetarian drive-through fast food restaurant north of San Francisco.
Organic and fast food don’t seem to go together. However, Amy’s decided if there was a strong market for their frozen foods, why not fresh foods as well?
The initial reaction has been outstanding–long lines of people waiting to try this new fast food option. It’s too soon to tell whether the concept will last, and whether Amy’s will be able to scale their operation to open multiple outlets. But for now, they’re off to a running start.
What new angle can your business take to turn an existing concept into a fresh new exciting idea?
Get in shape for fall with my special Summer Makeover. Learn more.
To subscribe, please click here.
My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Charlene Li
Founder & CEO, Altimeter Group
www.charleneli.com
Charlene Li founder and CEO of Altimeter Group, is the author of five books, including the New York Times bestseller, Open Leadership, and the co-author of the critically acclimated book, Groundswell. Her new book is The Engaged Leader: A strategy for Your Digital Transformation. She is a sought after speaker and advisor to many Fortune 500 companies.
In this podcast, Charlene talks about engaged leadership and how companies with engaged leaders are more effectively accomplishing their goals through new technology. She discusses how listening, sharing and engaging for just a few minutes per day can build relationships and transform organizations.
Listen to this podcast.
Just a Moment for Marketing: Strange Bedfellows
Linda observes: Marketeers and IT people need to be well connected.
Top of Mind Thursday July 16, 2015:The Prime Directive
Yesterday, in a great marketing move, Amazon rewrote the book on summer shopping–declaring July 15 Prime Day and creating a series of special deals only for Amazon Prime members.
Promotions changed throughout the day, requiring multiple visits to the Amazon site to see what was on sale right now. Amazon also offered free trial Prime memberships to those who are not already in the program.
Wal-Mart stepped in to help by creating comparable deals of its own. While this may have driven business to Wal-Mart’s site, it also validated Amazon’s marketing creation.
Was Prime Day bigger than Black Friday, as Amazon claimed it might be? Probably not. But it did spark interest and traffic on what was likely a historically slow summer day for business. And the momentum is likely to build in the future.
What are you doing to re-energize your business this summer? What can you do to prime the pump for success?
Get in shape for fall with my special Summer Makeover. Learn more.
To subscribe, please click here.
My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com