What’s New
Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Just a Moment for Marketing: Social Sharing Amplifies Your Reach
Linda advises: Use the right tools for each occasion.
Top of Mind Thursday July 9, 2015: Sparking Up Business
The 4th of July fireworks we attended following a fun San Francisco Symphony pops concert were wonderful. It was the poor customer service by Shoreline Amphitheatre personnel afterwards that was a real dud.
It took us more than an hour to get out of the parking area after the concert, because all of the parking people who had so nicely helped us before the concert had mysteriously disappeared. There were no cones or markings, nor were there directions as to which way traffic should flow or merge. It got so bad that the driver next to us turned off his car and pulled out a lawnchair to prepare for a long, long wait.
What was most frustrating was as we finally fought our way to the street, we saw a large group of parking attendants standing at the side of the road shooting the breeze. They were still on site, but ignoring customers when their help was most needed.
No matter how outstanding your product or service, you can’t overcome the bad taste of poor customer service. What are you doing to make sure your customer facing employees aren’t driving away business?
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My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Be Found By the People That Matter: How Word of Mouth Marketing Ignites Brands
Ted Wright
CEO Fizz
www.fizz.com
Ted Wright is CEO of Fizz, a pioneering, award-winning word-of-mouth marketing (WOMM) firm. He’s been at the forefront of Word of Mouth Marketing since he helped re-ignite the Pabst Blue Ribbon brand in 2001. Over the past 13 years, Fizz has become the global leader in WOMM with clients on every continent. If you’ve bought products because of a friend’s recommendation over the past 13 years, then you may have been touched by the work of Wright and his team at Fizz.
In this podcast, Ted talks about why word of mouth marketing may be the most powerful marketing tool available today, as well as the importance of influencers to brand success. He explains why word of mouth marketing is much more powerful than social media and tells us why Twitter may be the last of a dying breed.
Listen to this podcast.
Just a Moment for Marketing: Employees Raise the Volume
Linda observes: Employees are an extension of your brand and image.