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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Top of Mind Thursday July 2, 2015: Celebrating Our Independence
This weekend we celebrate the 239th anniversary of the Declaration of Independence.
We’ve come a long way since then – both in terms of economic growth and prosperity, as well as leading the path for freedom, human rights, and democracy.
We also have the freedom to create and grow businesses, to develop innovative and creative products and services, and to offer our customers outstanding service and experiences. And, in turn, our customers have the freedom to go elsewhere if we don’t deliver on our promises.
Most of all, we have the freedom of possibility. Let’s take this time to appreciate all that this entails.
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My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Building Momentum
Linda advises: Know how to work within your organization.
Top of Mind Thursday June 25, 2015: Capturing the Flag
Among the outcomes of last week’s killing of 9 people in a historic African-American church, has been a call to remove the Confederate flag from its place of honor in the South.
The man responsible for last week’s terrorist action told bystanders he had come to “kill Black people.” He and others have used the Confederate flag as a symbol of racism and hatred for years. It is for African-Americans similar to what a swastika represents to Jews.
Not only are South Carolina and other states removing the flag from in front of their state buildings, but merchants like Walmart, Amazon, Sears and eBay are now removing it from their stores as well.
That’s because these companies are recognizing that it is not good for business to be associated with hate and bigotry. In today’s highly connected world, it’s much harder to ignore what happens when these symbols are allowed to stand unchallenged.
Sometimes lowering the flag is symbolic of hope and change, and a way forward through hatred.
To subscribe, please click here.
My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.
Let us help your business rise to the top.
(650) 281-4854
Just a Moment for Marketing: Dynamic Market Leverage Factor: Market Analysis
Linda advises: Know more about your market and your competition.