What’s New
Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Top of Mind Thursday June 18, 2015: Winning Warrior Mentality
On Tuesday night, the Golden State Warriors won their first NBA championship in 40 years, beating the Cleveland Cavaliers 4 games to 2…and they did this without having the best player on the floor.
The player who had the most points, rebounds, and assists in the series was LeBron James–probably the best individual player in basketball today–and he wears a Cavaliers jersey.
But the best overall TEAM in the NBA this year was the Warriors. They worked together to drive the team forward, from the first game of the season till Tuesday’s championship win.
When league MVP Steph Curry wasn’t playing well, other players stepped up. When the Warriors got stuck, they changed strategies and benched some of their usual starters. And, the player crowned Finals MVP, Andre Iguodala, hadn’t even been a starter during the regular season.
Are you building a business around a star individual, or building the bench strength that wins championships? In the end, it’s the best overall team that goes home a winner.
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Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Making it Work: The Secret to Successfully Integrating Millennials into the Workplace
Lee Caraher
CEO DoubleForte
www.double-forte.com
Acclaimed communication strategist Lee Caraher started DoubleForte as a new kind of communications firm designed to work with good people, doing good work for good companies by providing the best results and service in the business. She serves on the boards of KQED Public Media and Santa Francisco’s Grace Cathedral in key leadership positions, and she is a member of Entrepreneurs Only (EO). She is the author of Millennials & Management: The Essential Guide to Making it Work at Work.
In this podcast, Lee debunks some of the biggest myths Baby Boomers have about Millennials in the workplace, as well as the strengths they bring to the working environment. She discusses why it’s so important for businesses to effectively engage Millennials in their organizations and what Boomers have to do to stay in the game with the new generation.
Listen to this podcast.
Just a Moment for Marketing: Dynamic Market Leverage Factor: Communications
Linda advises: Reach across multiple channels with your campaign.
Top of Mind Thursday June 11, 2015: Automatic Failure
What’s worse than doing away with voicemail? How about automated answering systems and emails that don’t work.
We tried to reach a doctor’s office this week to reschedule an appointment. Unfortunately, they’ve just implemented a new phone system and there was no way to get out of the automated system to reach a live person. Nothing we did–no button we pushed–got us out of this.
Later the same day, I received a series of automated updates on the status of repairs to my car, telling me how great my car is feeling and how well the repairs are moving along. The problem is the car was totalled in an accident. Not only are there no repairs being done, but I highly doubt my car is feeling much of anything at this point.
It’s so easy to set up an automated system to “help” customers. But when you over automate and remove common sense, what your customers experience is irritation–until they hang up in frustration.
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My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com