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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Just a Moment for Marketing: Dynamic Market Leverage Factor: Operations
Linda advises: Make sure your marketing function has a strong infrastructure.
Top of Mind Thursday June 4, 2015: Hanging up on Customers
According to the Wall Street Journal, several leading U.S. companies are planning to do away with their voicemail systems in an effort to save money, since most of their employees don’t listen to their voicemail messages anyway.
Customers of those companies will probably tell you they’ve known their messages were getting ignored for awhile now. That doesn’t mean you should unplug the system. Perhaps a more appropriate response would be to teach employees how to be more responsive to customer needs.
The WSJ article says most Millennials don’t use voicemail anyway. That may be true, but what about the large population of Boomers and GenXrs who are in your customer pool? Limiting their choices in reaching your team may convince them to take their business elsewhere.
Here’s another novel idea for the cost-cutters: Take away as many options as possible to reach you. Then you won’t have to deal with those pesky customers at all and things will get really quiet.
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My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.
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linda@popky.com
(650) 281-4854
www.leverage2market.com
Join Now: How the New Membership Economy Affects Marketers
Robbie Kellman Baxter
Founder, Peninsula Strategies LLC
www.peninsulastrategies.com
Robbie Kellman Baxter founder of strategy consulting firm, Peninsula Strategy, is the author of the Amazon Hot New Release, The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue. She has worked with clients in more than 20 industries, and has served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton and a Silicon Valley product marketer.
In this podcast, Robbie discusses how today’s technology enables businesses of all types to move towards a membership model that focuses on access vs. ownership and relationship instead of transactions. She also talks about how the membership economy changes the acquisition funnel and why this new business model is relevant for all organizations, including B2B companies.
Listen to this podcast.
Just a Moment for Marketing: Dynamic Market Leverage Factor: Sales
Linda advises: Partner with your sales teams.