What’s New
Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Subscribe to the Top of Mind Thursday Newsletter
Free articles download with sign up
Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Top of Mind Thursday May 28, 2015: Penalty Kicks Abound
FIFA, the international governing body for professional soccer, was just hit hard with multiple indictments for corruption by the U.S. government, and it looks like the scandal will extend way into overtime.
What’s worse is that the response of the organization’s president to the scandal is “I can’t monitor everyone all the time.”
As a leader, you’re responsible for what happens on your watch. And a good leader sets strategy and develops culture that ensures the right actions are taken by employees within the organization.
A good leader develops a purpose that is reflected in the organization’s brand and amplified by the actions of employees. And a good leader takes responsibility for mistakes made as well as goals scored.
It’s time the soccer world called a foul on FIFA.
To subscribe, please click here.
My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Dynamic Market Leverage Factor: Customers
Linda advises: Make customers a key part of your marketing strategy.
Top of Mind Thursday May 21, 2015: Getting Back on Track
Last week’s Amtrak derailment in Philadelphia was a horrible tragedy, killing 8 people and injuring hundreds more. Amtrak CEO Joe Boardman’s communications to the public, however, have been stellar examples of how to effectively respond to a crisis.
Boardman reached out to Amtrak riders with an email that discussed the tragedy. He took full responsibility for what happened, expressed sympathy for the families of those affected, thanked the local first responders, and discussed how committed his team was to understanding what happened so that improvements could be made to prevent similar incidents in the future.
His emails went out to everyone for whom Amtrak has an email address–even people like me who haven’t taken the train in years. He reiterated that even though service was resuming, his organization still had work to do, both to mourn and to learn from the tragedy.
The message made it clear that unlike many companies that have not faced tough challenges head on (think Malaysian Airlines or Takata air bags), Amtrak is on track to recover the trust of its customer base.
To subscribe, please click here.
My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
In Plain Sight: The Important Leaders We Often Don’t See
Scott Edinger
Founder, Edinger Consulting Group
www.edingergroup.com
Scott Edinger is recognized as an expert in helping organizations achieve top and bottom line growth. He has worked with leaders in nearly every industry sector, helping the formulate and implement growth strategies, increase revenue and profit, develop leadership capacity, drive employee engagement, and attract and retain talent. He is the co-author of The Hidden Leader and The Inspiring Leader, as well as a contributing author to the American Society for Training and Development Leadership Handbook.
In this podcast, Scott discusses the hidden leaders that are often not given credit within an organization. He also talks about the 4 characteristics of leadership behavior that all employees can exhibit and why it’s so important that employees understand what it means to really act as a business owner.
Listen to this podcast.