What’s New
Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Subscribe to the Top of Mind Thursday Newsletter
Free articles download with sign up
Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Just a Moment for Marketing: Dynamic Market Leverage Factor: Brand
Linda observes: It takes time and effort to build and maintain a brand.
Top of Mind Thursday May 14, 2015: Gone to the Dogs
Mocha, my Siberian Husky, wound up wearing “the cone of shame” this week because he scratched at a spot on his back until it was raw. The problem was the cone didn’t stop him from scratching the same spot with his back paw.
While I’m sure there’s an expensive solution available at pet stores and veterinarians to address it, our vet had a simple suggestion: put a t-shirt on him to cover the spot so he can’t reach it and itch.
Voila! Problem solved, and we now have the best dressed dog in the neighborhood, too.
How often do we look for complicated technological solutions when there’s a perfectly good answer right at our fingertips? Sometimes we just need to look at what we already have in front of us, doggoneit.
To subscribe, please click here.
My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Dynamic Market Leverage Factor: Products
Linda asks: Do you have an effective and scalable product strategy?
Top of Mind Thursday May 7 2015: Don’t Confuse Selling With Installing
Sales reps sometimes have a tendency to sell a customer the solution they think the customer wants–regardless of whether that’s exactly what can be delivered and installed.
The disconnect between expectations and reality can get businesses into trouble. It’s easy to sell the promise of what can be. It’s not as easy to implement something that fulfills that promise in the light of day and on an ongoing basis.
Be careful not to set expectations you can’t deliver. Instead of being happy with something that isn’t exactly what they had been dreaming about, your customers are likely to be quite disappointed.
The sales process moves quickly, but you’ll live with what’s really installed for a long, long time.
To subscribe, please click here.
My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com