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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Bringing Home the Bacon: Differentiating a Brand in Today’s Generic World
Justin Foster
Sales & Marketing Consultant and Author
www.fosterthinking.com
@fosterthinking
Justin Foster has over two decades experience in sales and marketing for small businesses and large corporations. He’s cofounded two marketing/branding firms and a successful start-up, and he’s worked with the leadership teams of hundreds of organizations to help make their culture the number one differentiator in the modern economy. He’s the author of two books on branding: Oatmeal v. Bacon: How to Differentiate in a Generic World and Human Bacon: A Man’s Guide to Creating an Awesome Personal Brand.
In this podcast, Justin discusses how to find our internal “bacon” that makes us naturally interesting. He also talks about the five natural forces that shape a brand and explains why a successful brand needs to start with leaders articulating their core values.
Listen to this podcast.
Just a Moment for Marketing: Feedback Utilization Model
Linda asks: Do you effectively handle feedback?
Top of Mind Thursday April 30 2015: The Sound of Silence
Yesterday, for the first time in the history of Major League Baseball, two baseball teams played a game in front of a live audience of none.
Because of this past week’s violence in Baltimore following the death of Freddie Gray in police custody, the decision was made for the Orioles and White Sox to play to an empty stadium. The goal was to avoid potential violence in the proximity of Camden Yards, and to comply with a citywide curfew.
The first two games in this series were cancelled because of the same protests, yet it was the game played with no audience that captured the attention. That’s because cancelling a game happens all the time; playing one to a purposely empty house is not.
By doing something totally different, Baltimore and Orioles sent the message that this was not business as usual. Sometimes the best way to stand out above the noise is without absolute silence.
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My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.
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linda@popky.com
(650) 281-4854
www.leverage2market.com