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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Just a Moment for Marketing: Orchestration: The Power of the Group
Linda advises: Create a well functioning team to orchestrate success.
Getting To “Priceless:” The Five Truths Method of Brand Strategy Development
Kevin Allen
Founder and Chairman of
Re:kap Ltd. And Planet Jockey
www.rekapltd.com
Kevin Allen is the founder and chairman of Re:kap, a business transformation company, and Planet Jockey, which specializes in gamified emotional intelligence training. Recognized as one of the world’s most accomplished growth professionals, he has worked with such brands as MasterCard, Microsoft, Marriott, Smith Barney, Nestle, L’Oreal, Lufthansa and Johnson & Johnson, among others. He is the author of the bestseller The Hidden Agenda: A Proven Way to Business and Create a Following, and the recently released The Case of the Missing Cutlery: A leadership Course for the Rising Star.
Behind every enduring — and game-changing — marketing communications and brand initiative lies a carefully crafted, emotionally laden argument and coalescing strategic idea. In this podcast, Kevin Allen, who led the team that created the now-iconic “Priceless” platform for MasterCard, shares the five eternal truths, as well as how to get to a powerful strategic idea that gives listeners a practical tool to develop their own “Priceless.”
Listen to this podcast.
Top of Mind Thursday April 9, 2015: Eliminating the Static
The best planned communications can easily fail because the intended audience wasn’t prepared to hear what we have to say.
This happens when there are too many competing messages in the marketplace, but it also happens when the message itself isn’t broadcast clearly.
Many times the interference–what I call static–comes from within an organization. Internal groups are not working together to present a unified front to the customer. The marketing team is off on a mission which may not be aligned with senior management. Or critical feedback and input from customers isn’t being effectively integrated back into the organization.
Where is the static in your organization? And what are you doing to ensure your message is in tune with your customers and employees?
The best part about static is how clear things sound once it disappears.
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My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: A Seat at the Table
Linda advises: Marketeers need to communicate with senior corporate executives.