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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Top of Mind Thursday April 2, 2015: The Bad for Business Act
I’m not sure what was going through the minds of lawmakers in Indiana last week when they passed the Religious Freedom Restoration Act.
I’m sure the last thing they expected was that this legislation would be bad for business in Indiana. Yet, because the law is seen as a way for businesses to discriminate against gays, and same-sex couples in particular, the backlash has been both immediate and significant.
Discrimination in any form should be unacceptable. Period. It’s not that long ago that businesses turned away patrons based on the color of their skin, their ethnic background, or their religious heritage. That’s no longer acceptable, and neither is it OK to discriminate based on sexual orientation.
What Indiana is now learning is that discrimination is bad for business. Really bad. Large, prominent business institutions, both inside the state and out, are saying this is wrong and we will take our spending elsewhere.
What’s bad for customers is also bad for business. The good news is how quickly business has stepped up to let the world know.
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My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.Download a free chapter now.
See what people are saying about the book.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: This Little Piggy Goes to Market
Linda observes: The same basic marketing principles apply today.
Top of Mind Thursday March 26, 2015: Changing the Conversation
Last weekend I was a featured presenter at the American Marketing Association’s International Collegiate Conference in New Orleans.
I spoke to the students about how to stand out above the noise in the job marketplace, and I also spoke to a group of faculty.
I engaged the faculty in a lively discussion about changing the conversation about marketing….how to train the next generation of marketers to make sure we have the right talents and capabilities, in order to put new graduates into the market with the best foundation possible.
The working environment is changing for most industries and functions. The training that worked just a few years ago won’t fly in the future. How are you preparing your workforce to be successful moving forward? Are your teams taking the right steps now to be effective contributors later? It’s a conversation worth having.
My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.
To subscribe, please click here.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Leading Effective Change by Interpreting the Chocolate Conversation
Rose Fass
CEO
Fassforward Consulting Group
www.fassforward.com
Rose Fass, is the founder and CEO of fassforward Consulting Group, a leading edge business transformation firm that works with Fortune 500 executive teams on translating strategy, driving change, and growing leadership. As the Chief Transformation Officer at Xerox, she led the transition to the global industry and solutions business—integrating acquisitions, diverse cultures and operating units to develop and execute their enterprise strategy.
In this podcast, Rose discusses the chocolate conversation and how it affects the culture of a company, as well as why leading change can be bittersweet.
Listen to this podcast.