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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Just a Moment for Marketing: Organizational Noise
Linda advises: Clear your marketing channels internally.
Top of Mind Thursday March 19, 2015: Go Slow to Go Fast
Speed is revered in our culture…we hear about the need to improve speed, agility, acceleration, to be first to market.
It may sound counter-intuitive, but sometimes the best way to achieve speed is to start out slowly.
As a musician, I know that the most effective way to learn a difficult, complicated piece is to work through it slowly, tackling the challenging parts as they occur and learning to play with accuracy before pumping up the tempo.
This is in spite of the fact that I’m a pretty darn good sightreader, and I can play many pieces of music fairly well on the initial read through. But it’s the subtleties and nuances that need to be worked through, and the best way to do that is to start slowly and gradually crank up the tempo.
Are you taking the time to work out your strategies before jumping into implementation? It may be the best way to get off to a fast start.
My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available. Order now.
To subscribe, please click here.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Marketplace Noise
Linda advises: Find the right way to get through the noise.
Top of Mind Thursday March 12, 2015: A Focus on Well-Being
This morning, at the Million Dollar Consulting Convention in Atlanta, I had the opportunity to hear Dr. Martin Seligman speak about well-being.
Seligman, the noted author of Learned Optimism, told us that rather than reducing stress in the workplace, we should be looking at increasing well-being — for the individual, the corporation, and the nation.
He shared research that shows that focusing on improving positive emotion rather than attempting to reduce misery has much longer, more dramatic effects. Concentrating on what you’re good at is much more effective than trying to improve your weaknesses. Increasing engagement (and flow), building good relationships, and finding meaning and purpose in what you do all leads to resilience and well-being. Furthermore, Seligman said that all of these factors can be learned and are measurable.
What are you doing in your organization to help increase the well-being of those you interact with? This includes not just your employees and your suppliers, but your customers as well. Are you improving the collective well-being or adding additional obstacles for your audiences to navigate?
My new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available. Order now.
To subscribe, please click here.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com