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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
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Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
How Companies Profit When the Customer is King
Chuck Wall
Founder and CEO
Marketpower Group
www.customerceobook.com
Chuck Wall, the founder and CEO of Marketpower Group, a business growth consultant, teaches companies how to profit by engaging the power of their customers and conducting customer insight research. Chuck is a serial entrepreneur, as well as the author of Customer CEO: How to Profit from the Power of Your Customer. An expert in understanding the unmet needs of customers, Chuck has interviewed and surveyed over 100,000 customers from coast to coast.
In this podcast, Chuck discusses why it pays for companies to think of their customers as CEOs, as well as explaining how companies can use the nine powers of the customer CEO to improve greater profitability and results.
Listen to this podcast.
Just a Moment for Marketing: Forming New Habits
Linda advises: Take time for your team to develop good habits.
Top of Mind Thursday February 19, 2015: A Funny Brand
Saturday Night Live toasted itself on Sunday with a star-studded 40th anniversary special.
It’s hard to believe it’s been four decades since we first met characters like Roseanne-Roseannadanna and Father Guido Sarducci or saw the first editions of Weekend Update.
Over the years, comedians came and went. Some players were much more talented than others. Some went on to have great careers; others seemed to fade away quietly. And some years, to be honest, the show was just not really funny.
SNL survived because it stayed true to its brand promise: offering a weekly dose of silly live skits and impressions that poked fun at just about everyone, especially politicians and celebrities, and never took itself too seriously. The best part of most elections is seeing how SNL will skewer the candidates each week.
How many businesses have come and gone in that time period because they either didn’t find a brand promise that worked or didn’t stick with one that did? Well, excuuuse me.
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Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Go Where the Fish Bite
Linda advises: Don’t stick with your favorite way if it no longer works.