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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Top of Mind Thursday February 12, 2015: Newscasters as News
This week much of the news has focused on the newscasters themselves.
NBC’s Brian Williams was suspended for fabricating a frequently told story about how his helicopter was hit by fire in Iraq more than a decade ago.
This was followed by the announcement Jon Stewart will soon be leaving The Daily Show, and long-time 60 Minutes reporter Bob Simon was killed in a car accident. With the help of car accident lawyer frankfort ky from truelawky.com, they will do their best to let people get the compensation they deserve no matter what.
We like to think the media offers a somewhat fair, somewhat straightforward view of the news. Yet we fail to realize how much that message is impacted by the personality and brand of the individual who actually delivers the news to us.
Trust and credibility are critical. Bob Simon had this for decades at 60 Minutes. Jon Stewart brought a new twist to his satirical faux-news show. Millions trusted Brian Williams–until they felt betrayed by the ongoing deception and exaggeration.
It’s not enough to have a good message. Make sure the messenger chosen has the trust and credibility to match.
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Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Harnessing the Power of a Customer Advisory Board (CAB)
Mike Gospe
Marketing strategist & professional CAB facilitator
KickStart Alliance
www.kickstartall.com
Mike Gospe is a professional customer advisory board facilitator and co-founder of KickStart Alliance, a sales and marketing leadership consulting team. Over the past 12 years, Mike has personally facilitated and helped companies execute more than 100 CAB meetings in a variety of B2B industries. Prior to that, he held a variety of leadership roles at HP, Sun, and several start-ups. He is also the author of several B2B marketing books, including The Marketing High Ground and The Flipchart Guides to Customer Advisory Boards.
In this podcast, Mike discusses how some tech companies are using their CAB to identify and strengthen their competitive advantage. He answers a number of important questions executives wrestle with when they are implementing or revising their CAB program. Mike shares stories, experiences, and recommendations for avoiding common CAB mistakes, as well as how to ensure your CAB program is world-class.
Listen to this podcast.
Just a Moment for Marketing: Accountability Without Excuses
Linda observes: Actions have consequences.
Top of Mind Thursday February 5, 2015: A Shot of Common Sense
An epidemic is hitting America…with more and more cases diagnosed each week.
No, it’s not the flu, HIV, or even the much-hyped dreaded Ebola fever. It’s the measles–that childhood disease that was practically eradicated with the introduction of vaccinations nearly 50 years ago. Nearly 100 cases have been connected to exposure at Disneyland in recent weeks.
However, because of a few discredited studies that mistakenly linked the MMR vaccination with autism, too many parents are choosing not to vaccinate their kids. This is not a private choice; it becomes a public health issue because these unvaccinated kids infect younger children and those with compromised immune systems who shouldn’t be exposed to a disease that may cause them serious harm.
It’s time we inject some common sense into the situation. Just like travelers are free to opt out of security screenings–but they can’t board an airplane, parents who opt out of mandatory vaccinations should not be allowed to send their kids to school, to camp, and especially not to places like Disneyland.
We teach our kids that decisions have consequences. It’s time for those who refuse to vaccinate their kids to learn this lesson as well.
To subscribe, please click here.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com