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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Just a Moment for Marketing: Pay Attention
Linda advises: Listen to your customers.
Top of Mind Thursday January 29 2015: Snowed by the Weather
Once again this past week we had an “epic” storm forecast. Weather predictions were dire; entire states declared states of emergency before the first snowflake hit the ground.
What resulted was a pretty good sized winter snowstorm in parts of New England. Most of the rest of the northeast received only minor snowfall or very little precipitation whatsoever. However, many major transportation systems, as well as schools and businesses, closed in anticipation of what was billed to be a major catastrophic event.
This is becoming a pattern. The media need to out-do their last prediction of disaster, so they engage in even greater hyperbole to get people’s attention. The problem is we are training people to expect that these calls are overblown. Like the little boy who cried wolf, will anyone react when a REAL disaster strikes?
Reasonable precautions are always prudent in these cases. Total disregard for common sense is not.
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linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: An Epidemic of Obliviousness
Linda advises: Take the time to engage with the world around you.
Top of Mind Thursday January 22 2015: A Better State of Mind
In predictable fashion, the Democrats and Republicans disagree vehemently about the state of the union, following the President’s speech this week.
Without getting into political rhetoric, a few things are clear. The economy is strong. The stock market is near record highs. Unemployment is down. Oil prices are at their lowest point in decades.
Instead of arguing about what’s wrong, maybe it’s time to focus on what’s right. How is your business taking advantage of today’s strong economic conditions? How can you help your customers leverage this environment?
Instead of fixating on the problems that remain, how can you move to a better state of mind?
To subscribe, please click here.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com