What’s New
Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Subscribe to the Top of Mind Thursday Newsletter
Free articles download with sign up
Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Just a Moment for Marketing: Finding a New Filter
Linda advises: Take a fresh look at the situation.
Top of Mind Thursday January 15, 2015: It’s What Happens Next That Matters
The world has come together in shock and grief over the tragic events in Paris last week.
The terrorist attacks, which killed 12, have been denounced by a broad variety of world leaders — including many from Arab and Muslim countries. Millions of people marched around the world in solidarity with the people of France and the staff of the Charlie Hebdo magazine.
All this is well and good, but what really matters is what happens after the initial outrage dies down. Will the tough decisions be made that can stop something like this from happening again? Will those people who marched be around to support the big policy changes needed?
It’s easy to jump on a bandwagon — particularly one that is on the side of goodness and justice. But it’s what happens when the parade is long gone that will determine if the tragic lesson was really learned.
To subscribe, please click here.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Finding a Scapegoat
Linda advises: Look for the best way to solve the problem instead.
Top of Mind Thursday January 8 2015: What Gets Measured Gets Managed
Wherever you go, it seems there are fresh new devices that provide new ways to look at, collect and analyze information.
From the Fitbits for monitoring exercise information to sensors in cars that inform you what needs to be serviced and when, we are surrounded with ways to measure our personal data.
Having all this data is not enough. We need to analyze it and make course corrections based on what we’ve learned. If you aren’t measuring the right things to start with, how will you know what needs adjustment? But if you’re measuring the wrong things, you may be wasting time and energy on variables that don’t make a difference.
What kind of real-time, relevant measurement tools do you have in place for your business? Look beyond the traditional lagging indicators to make sure what you are measuring gives you the input you need to make timely decisions that matter.
To subscribe, please click here.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com