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Top of Mind Thursday December 18, 2014: Failing the Interview
Filmmaker Sony Pictures has been scrambling to recover from a recent cyberattack, now blamed on the North Korean government.
The hack focused on the release of Sony’s upcoming film, The Interview, which detailed a fictional assassination of the North Korean leader. Embarrassing emails from Sony execs about prominent celebrities have already been circulated, and the hackers appear to have gained access to much more sensitive information about Sony.
As a result of threats against movie theaters that ran the movie, the studio yesterday pulled the release of the film. It was a logical decision, given that most major theater chains had backed away from the film as a result of the threats.
Interestingly, a film that may not previously have stood out from the crowded pack of holiday offerings is now on everyone’s mind and has gotten more publicity worldwide than anyone could have ever imagined.
But what kind of precedent are we setting by allowing hackers and foreign governments to control the entertainment choices in American theaters? What example are we setting for the next group of cyber thugs who holds us hostage?
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linda@popky.com
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Just a Moment for Marketing: Counting on Coincidence
Linda advises: Go out and make your own luck.
Top of Mind Thursday December 11, 2014: Shining a Light on Torture
This week Congress released a report detailing the systemic use of torture by the CIA in interrogating suspected terrorists.
The report, prepared by a Democratic-led committee, has been debunked by the Republicans as partisan politics. Yet, Republican Sen. John McCain, a former victim of torture himself as a POW, broke with party ranks to talk about the importance of bringing this situation to light.
Do the ends justify the means? Is it ever OK to use torture? Should we release reports like this that may endanger our troops out in the field? How can we call out other countries for human rights abuses when we do these things ourselves?
We don’t have the answers to these questions, but what’s important is that we are shining a light on what happened and we are asking the questions. There are very few countries in the world where these issues can be raised without fear of retribution or government crackdown.
That’s what makes us different and that’s why it’s important to bring these issues to light.
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Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: No Real Shortcuts
Linda observes: There is no genie to grant you 3 wishes.