What’s New
Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Subscribe to the Top of Mind Thursday Newsletter
Free articles download with sign up
Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Top of Mind Thursday December 4, 2014: Something Has to Change
Twice this past week, no indictment decisions came back in incidents involving the death of African American men at the hands of white police officers.
None of us were present in Ferguson, MO or New York City when these incidents occurred. It is possible that these were nothing more than tragic incidents.
But as a consultant, I look for patterns of behavior that indicate ongoing trends. And the pattern that’s developed over the last couple of years is disturbing, to say the least.
The officers involved may have felt they really had not choice but to fire their weapons. The families and friends of those killed feel their kids were unfairly targeted, and justice is not being served. And the communities feel they need to speak up and sometimes act out to draw attention to the problem.
It’s time to change the dynamics so these situations don’t continue to occur. Having police officers wear cameras that capture interactions with the public is one way to change behavior. But it’s not enough. We need to take a good look at what can be done earlier in the process to bring about different outcomes.
Something has to change.
To subscribe, please click here.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Keep Your Eye on the Prize
Linda advises: Know the goal you want to achieve.
Top of Mind Thursday November 27, 2014: A Pause in the Proceedings
Today is Thanksgiving, the day Americans give thanks for the many blessings we receive throughout the year.
It’s also the start of the traditional holiday shopping season, which used to begin on the day AFTER Thanksgiving, known as Black Friday.
First we saw the advent of Cyber Monday. Then Small Business Saturday. Now we see pre-Black Friday sales, and in some cases, stores opening on Thanksgiving to start the shopping frenzy just a little bit ahead of the pack.
I find it highly unlikely that jumping the gun with an early sale will positively impact a store’s business for the season. In particular, many consumers are consciously avoiding stores that open on Thanksgiving and force their employees to work on the holiday.
This year, let’s take time for a pause in the frenzy to remember the true meaning of Thanksgiving. Holiday shopping will still proceed on Friday, but a pause to stop and reflect will do us all good.
To subscribe, please click here.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: The Replay Review
Linda asks: How do you handle split decisions in your work environment?