What’s New
Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Subscribe to the Top of Mind Thursday Newsletter
Free articles download with sign up
Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Top of Mind Thursday November 20, 2014: Speaking About the Unspeakable
There are no words to describe the horror and sadness at the brutal killing of four men in a Jerusalem synagogue on Tuesday.
A house of worship, whether a church, synagogue, or mosque, is a house of sanctuary–a place where people can feel safe to pray or just to escape the problems they face in their daily lives.
What happened to four men at prayer in a house of worship in Jerusalem is unspeakable. Yet if we don’t speak out about this type of incident, it will continue to happen, and that in itself is unspeakable.
“Never again!” is a declaration we hear about the Holocaust, but every genocide in history started not with mass killings, but with acts of violence like this one.
It doesn’t matter whether the victims are Jewish, Christian, Muslim, Buddhist, Hindu or something else. We must speak out to stop this from happening again.
To subscribe, please click here.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: The View from the Top
Linda advises: Have your feet firmly planted on the ground.
Top of Mind Thursday November 13, 2014: What You Say Isn’t What They Hear
This week I am at the Sonata adult piano camp in Bennington, Vermont. In addition to practice and performance, we also have classes on musical subjects.
Today’s class was about musical overtones. Playing an A on the piano doesn’t give you just that note, but a whole series of other tones that resonate in the background…an octave, a fifth, a third, and eventually the entire chromatic scale. We hear these other tones in the background and they change the way we hear the music.
Similarly, in your business there are likely overtones that creep into your communications: things that aren’t said overtly but that influence your message. This can be everything from your brand image to employee interactions, competitive and market pressures, and even how much the listener is predisposed to be tuned in to what you’re trying to say.
Stop and think about how these hidden elements may be changing your communications. How can you create a more conducive environment for getting the right messages heard?
To subscribe, please click here.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Beware the Underdog
Linda observes: The underdog never rests on his laurels.