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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Just a Moment for Marketing: Fear of Success
Linda recommends: Examine your fears in the clear light of day.
Top of Mind Thursday October 23, 2014: Not Knowing How to Fail
This year’s World Series is being played by two teams that weren’t supposed to be here.
Both the Kansas City Royals and the San Francisco Giants were Wild Card teams–not the best teams in their divisions, let alone their leagues.
Yet each team beat three different post-season opponents, who were each predicted to win their respective series. It’s almost like these two World Series teams don’t know they’re supposed to lose and therefore they don’t.
Eventually, one of these teams will win the World Series, but neither team will have failed.
What would happen to your organization if your team didn’t know how to fail? How would your business be different if losing were not in your vocabulary?
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Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Preventing Sales Whiplash: How Marketers Can Help Drive the Sales Boom
Colleen Francis
Founder and President
Engage Selling
www.engageselling.com
The author of the book Nonstop Sales Boom, Colleen Francis works with business and sales leaders to design, implement,s and hone their sales teams to seize market opportunities. Whether designing strategy to target a new market or working with a team to improve their productivity, Colleen’s results have attracted clients such as Merck, Abbott, Merrill Lynch, Royal Bank of Canada, Dow Agro Sciences, Adecco, Trend Micro, UBM and over a thousand other leading organizations.
In this podcast, Francis talks about why even top performing organizations have boom and bust cycles in their sales forces, and how understanding the four stages of sales engagement can help break the cycle. She discusses how the best sales reps are becoming more marketing focused and what this means for the marketing organizations that support them.
Listen to this podcast.
Just a Moment for Marketing: There’s Always a Bigger Boat
Linda recommends: Use what you have in front of you today.