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Top of Mind Thursday October 16, 2014: Playing Short Staffed
As the Ebola crisis continues to pick up steam there’s one government official we haven’t heard from: the surgeon general.
That’s because right now the US doesn’t have a surgeon general. The nomination for this position has been held up in Congress for nearly a year because the NRA doesn’t like the proposed nominee.
In that last year, gun-related deaths have continued unabated, but more importantly, we now have a public health crisis and no chief public health officer to drive the response.
No pro football team would suit up for a game and leave the special teams back at the hotel. The best way to be prepared for an unplanned crisis is to have a well-qualified team in place, with all the key positions manned….before the whistle blows.
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linda@popky.com
(650) 281-4854
www.leverage2market.com
Posted in Top of Mind Thursday Memo
Tagged ebola, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, surgeon general, Top of Mind Thursday
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Just a Moment for Marketing: Fighting an Uphill Battle
Linda recommends: Take a new approach.
Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success
Tagged Bay Area, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker, strategy
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Top of Mind Thursday October 9, 2014: A Healthy Lesson
After the first Ebola death on U.S. soil, there are plans being developed to do health checks of passengers arriving in this country from Africa.
It certainly makes sense to take all reasonable precautions to prevent the spread of a lethal virus by travelers, especially given how quickly illness spreads with air travel. However, we need to remember that the American death count from Ebola stands at one. According to the CDC, as many as 49,000 Americans die each year from influenza.
We’ve all experienced that dreadful feeling when the passenger near us looks and sounds sick: can we hold our breath for five hours and not catch whatever they are carrying?
Wouldn’t it make more sense to keep sick passengers off airplanes in general? Rather than react to a specific situation, what can we learn that will help keep everyone healthier in general?
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Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Posted in Top of Mind Thursday Memo
Tagged air travel, ebola, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, sickness, Top of Mind Thursday
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Silence the Inner Critic: How Women Can Succeed by Playing Bigger
Tara Sophia Mohr
Author
Playing Big: Find Your Voice, Your Mission, Your Message
www.taramohr.com
Tara Sophia Mohr is an expert on women’s leadership and well-being. She’s the creator of the acclaimed Playing Big leadership program for women, which has more than 1000 graduates from around the world. The author of Playing Big: Find Your Voice, Your Mission, Your Message, she has been featured on Today and in publications ranging from Huffington Post to Harvard Business Review to Maria Shriver.com.
In this podcast, Mohr talks about what she thinks has been missing from the conversation about women and work, and why it’s important that women unhook from praise and criticism. She discusses how the epidemic of women playing small hurts all of us in the workplace, men and women alike.
Listen to this podcast.
Posted in Podcasts
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