What’s New
Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Just a Moment for Marketing: If It Walks like a Duck
Linda recommends: Start with what’s right in front of you.
Top of Mind Thursday October 2, 2014: Make Their Day
My United Airlines flight from San Francisco to Newark this week was remarkable.
It wasn’t the flight itself: the plane was full, the seats too close together, and the ride even more bumpy than usual.
But it was the captain’s announcements that made this flight different. Twice during the flight he announced that two young girls were traveling with us, headed to Barcelona as part of a Make a Wish Foundation adventure. He made sure to tell the girls that everyone on the flight wished them a wonderful time.
This cost United absolutely nothing. Yet it created immense goodwill both for the girls off on an exciting but perhaps scary trip, and for an entire flight of passengers as well.
What are your employees doing to make the day for your customers?
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Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: Spring Forward
Linda suggests: Open yourself to new ideas.
Top of Mind Thursday September 25, 2014:Renewal and Reinvention
Today is the first day of Rosh Hashonah, the Jewish New Year.
The Jewish tradition is to use this as a time to celebrate not just the new year, but our new selves.
It’s a time of renewal and reinvention. What can we do differently in the year ahead to make ourselves better people? How can we positively impact the lives of those around us?
At a time when we see anger, hate, and conflict in so many places, both in our own country and around the globe, what can we each do to repair the world–to make this just a little bit better place?
Whatever your religious background, I invite you to take a moment to consider how you can renew and reinvent your self in the year ahead.
And I wish you a l’shanah tovah, a happy, healthy and successful new year (5775 in our calendar).
To subscribe, please click here.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com