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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Just a Moment for Marketing: Reinvention
Linda recommends: Try something new and different every day.
Top of Mind Thursday September 18, 2014: Isolating Isis
This week, as the US prepares a military strike against ISIS in Syria, the Australian government announced they have foiled a major terrorist attack in their country.
Thirteen years after the attacks of 9/11, it seems like we see just as much terrorism in the world, if not more.
Some of the players have changed names (who even heard of ISIS before this year?), but the MO is the same. While antiterrorist taskforces are making admirable progress in stopping many of these attacks, the recruits keep coming.
Military action against ISIS may be necessary but it’s not sufficient. We need to understand why so many people are drawn to terrorism, then find a way to make other alternatives more attractive.
We can’t isolate ISIS by just treating the symptoms. We need to focus on preventing the outbreak to start with.
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linda@popky.com
(650) 281-4854
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Just a Moment for Marketing: Weathering the Storm
Linda advises: Don’t get stranded in the next set of business storms. Prepare now.
How Marketing Helps Midsized Companies Get Mighty
Robert Sher
Founding Principal
CEO to CEO Inc.
www.Ceotoceo.biz
Robert Sher is Founding Principal of CEO to CEO, a firm of former CEOs that improves the skills of mid-market chief executives who are navigating changes in their business and marketplace. A Forbes.com columnist and author of two books, he is a veteran CEO with 23 years’ experience, as well as a board member of KBFA, Inc., Managing Director of the Alliance of Chief Executives, and current President of the Association for Corporate Growth San Francisco.
In this podcast, Rob talks about the biggest mistakes he sees marketing leaders at midsize companies make. He discusses the role of marketing in reducing the risk of fumbled acquisitions, as well as how creativity and discipline can coexist effectively.
Listen to this podcast.