What’s New
Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Subscribe to the Top of Mind Thursday Newsletter
Free articles download with sign up
Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Top of Mind Thursday – April 14, 2022: A Different Take on Passover
Tomorrow at sundown, the holiday of Passover begins.
This is the time when the Jewish people celebrate our freedom from slavery in Egypt–when we escaped the Pharaohs who killed our first born male children and treated us poorly for over 400 years.
For the last two years, we’ve had to downgrade the celebration–COVID would not allow to gather together to retell the story of leaving Egypt, trekking through the desert, and finally winding up in the Holy Land. This year, though COVID still lurks in the shadows, but we can finally meet together for this occasion.
But our celebration this year is subdued because of what is going on in Ukraine. The parallels between what happened in ancient times and what is going on in Eastern Europe are striking. We see innocent women and children slaughtered for no reason. We see cities lying in ruin.
But we also see a people who will not give in. They are fighting back and pushing back the enemy. They have tasted freedom and they aren’t going back to slavery of any sort.
Poet Emma Lazarus said, “Until all of us are free, we are none of us free.”
On the eve of Passover 5782, we hold the people of Ukraine in our thoughts are we celebrate our freedom. And this year we say, “Next year in a free Ukraine.”
Contact me to find out how you can get heard above the noise–even in a crisis situation.
Catch the latest episodes of the hottest podcast on business and entrepreneurship…ShrimpTank Seattle Wednesdays at noon PT.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday – April 7, 2022: Confirmed
Today, the US Senate confirmed Judge Ketanji Brown Jackson to be the first Black female justice to serve on the United States Supreme Court.
As a candidate, President Biden promised to nominate a Black woman to the Court, should he have the opportunity to fill an opening. This caused consternation among many on the right, who expressed concern that somehow a less-qualified candidate would be nominated because they would be chosen from a very specific candidate pool.
Judge Jackson appears to have been an extremely well-qualified candidate for this position, with a wide depth and breadth of experience. But I highly doubt she was the only well-qualified candidate who happened to be both Black and female.
Why, then, was it necessary to focus on this set of demographics?
Because until the first person breaks a barrier, it appears that obstruction is impenetrable. There was a time when the Court had never included a Jew, a Catholic, a woman, a Black man, or a Hispanic woman. Until someone had the courage to say it’s time for that barrier to disappear–after which we eventually wonder what all the fuss was about in the first place.
Next week will be 75 years since Jackie Robinson stepped onto Ebbets Field in Brooklyn to become the first African American player in Major League Baseball. While Judge Jackson’s path to the SCOTUS was full of challenges, it’s unlikely she would have gotten there had Jackie Robinson not endured daily insults and harassment to play ball for the Dodgers in 1947.
Branch Rickey, the General Manager of the Dodgers who took that first big step to integrate baseball, said, “Some day I’m going to have to stand before God, and if He asks me why I didn’t let that Robinson fellow play ball, I don’t think saying ‘because of the color of his skin’ would be a good enough answer.”
Confirmed by the Senate today.
Contact me to find out how you can get heard above the noise–even in a crisis situation.
Catch the latest episodes of the hottest podcast on business and entrepreneurship…ShrimpTank Seattle Wednesdays at noon PT.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday – March 24, 2022: Yes, She Can
This week, my daughter and I are at the beach on Maui, Hawaii, enjoying our first vacation since COVID hit in early 2020.
What makes this vacation extra special is that today, for the first time since Complex Regional Pain Syndrome (CRPS) damaged her left leg in 2013, Lani got up on a surfboard and surfed!
It’s been a long journey–a year on crutches, more than 30 medical procedures, and at least a dozen medical specialists, plus another dozen practitioners of Eastern Medicine and alternative therapies. At times, it didn’t look like there was a clear path forward. In fact, most doctors she’s seen have thrown up their hands and said, “Sorry, can’t help you.”
Lani was an athlete before all this happened–the only girl in the local boys’ Little League, varsity goalie on her high school soccer team as a freshman, a dedicated snowboarder throughout college in Colorado. Not being able to do these things has been incredibly frustrating for her.
Some days, it definitely feels like the only movement is backward. But refusing to accept defeat and staying the course has its rewards.
Today is one of those days. Today we confirmed: Yes, she can.
Contact me to find out how you can get heard above the noise–even in a crisis situation.
Catch the latest episodes of the hottest podcast on business and entrepreneurship…ShrimpTank Seattle Wednesdays at noon PT.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday – March 17, 2022: Pi in the Sky
An ordinary Monday evening in March is not likely to be the time when there’s a rush on pizza orders.
That’s why this week’s Pi Day promotion at my favorite local pizza place was so ingenuous. This past Monday, Pi Day, they offered a Buy one/Get a second pizza for $3.14.
Now I hadn’t had a burning desire to go get pizza on Monday. Nor did I have an immediate need for two pizzas–it takes me several days to finish just one. But with an offer like that, why not get two pizzas and freeze the second?
Here’s a great example of finding an excuse to reach out to your customers and provide value. And it generates incremental revenue that wouldn’t have been available otherwise.
Not everyone has a product or service that lends itself to a specific day of the year (such as May the 4th for Star Wars), but why not choose a day to provide unexpected value to your best customers?
It’s as easy as pizza pi.
Contact me to find out how you can get heard above the noise–even in a crisis situation.
Catch the latest episodes of the hottest podcast on business and entrepreneurship…ShrimpTank Seattle Wednesdays at noon PT.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com