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Good news! The first set of vaccines to prevent COVID-19 is here and ready for initial distribution. People in the UK have already received initial doses, and US authorization is expected momentarily.

The world is ready to breathe a sign of relief. As the population is vaccinated, we can start to move back to some sense of normalcy. Schools and businesses may be able to reopen, and family gatherings may be back in vogue once again. This may lead to lower unemployment and a sustained economic recovery.

But we can’t jump for joy yet.

• It will take time to distribute the vaccines, one of which requires storage under extremely cold temperatures.
• Each vaccine requires two doses, which increases the complexity of completing the process.
• There are likely “flu-like” side effects which, while confirming the vaccine is working, may also reduce the number of people who follow through with their vaccinations.
• There isn’t enough vaccine to treat the general population and won’t be for months and months.
• At least some part of the population will resist getting a vaccine and therefore continue to spread the virus.
• One vaccine appears to be causing severe reactions in people with known allergic conditions. This can be managed at the medical level, but may cause people to question whether they want to be vaccinated.
• Until sometime toward the end of next year, the virus mitigation protocols (masks, social distancing, etc.) will still be needed.

So while things are looking up, we’re not home free yet. We can celebrate the great progress made in an incredibly short timeframe, but we need to remain vigilant to stay safe.

And get ready to rollup those sleeves when your turn comes to be vaccinated.

Contact me to find out how you can get heard above the noise–even in a crisis situation.

Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

Hard to believe we’re in December. Last time most of us looked around, it was March. Then the whole world went off the rails.

December brings us to the end of a long, strange, unpredictable year. Nothing is as it should be this time of year: Family gatherings are cancelled, postponed, or downsized. Travel plans are rethought. Even the traditional Black Friday sales are different this year.

Nine months into this pandemic, the overwhelming sentiment appears to be fatigue. We’re all tired of dealing with this virus. We’ve had more than enough of all the illness, death, and economic disruption. We’re all longing for a time when we can go back to business as usual, sit-down dinners inside restaurants, live sporting events and entertainment, and mask-free close-up socializing.

But as much as we’re ready to be done with this virus, the virus isn’t done with us. As predicted, COVID-19 cases are spiking, ICUs are overflowing, and indoor winter gatherings are likely to exasperate the situation.

It’s been a long, difficult nine months–not just for those who have lost loved ones, but for those who’ve lost their jobs and their way of life, too. There’s hope on the horizon. Vaccines will become available in the new year. A new administration will take a different approach to managing the pandemic. We just have to stay the course for a while longer.

A runner doesn’t slow down as they pass third on their way to home plate. A receiver doesn’t stop running when they get close to the goal line. A race horse doesn’t slow from a gallop to a trot with the finish line in sight.

Everyone around us is just as tired of the pandemic as we are. Let’s work to keep our energy and empathy up as we power through the home stretch to a better 2021.

Contact me to find out how you can get heard above the noise–even in a crisis situation.

Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com