Bearing Witness

We spent most of today visiting the sites in Israel that were attacked on October 7th, bearing witness to the atrocities committed by a dedicated and well-prepared group of terrorists.

We saw the site of the former police station in Sderot, where early that morning, armed gunmen were able to take over all of the building but the roof. A few brave police officers defended the area from the roof until reinforcements could be brought in to destroy the building and kill the terrorists inside.

We saw the Nova music festival site, where several thousand young men and women were violently attacked, assaulted, and over 350 of them murdered or kidnapped while trying to enjoy a festival devoted to peace.

We saw the small concrete shelter where fifteen young people trying to escape the massacre at Nova tried to hide. Seven times, Hamas terrorists threw grenades into the shelter and they were thrown back. The eighth grenade exploded, killing all of the inhabitants but American Hersh Polin Goldberg (who lost an arm) and a friend. They are both still held by terrorists in Gaza, hopefully still alive.

We saw the car cemetery, where nearly 1200 cars from Nova participants have been brought after they were scoured for bodies and body parts. Many of these were burnt down to the frame—including an ambulance decimated by an RPG that killed the 20 people trying to hide inside. Other vehicles showed bullet holes where occupants were shot as they tried to escape.

We helped host a BBQ on an active army base near the Gaza border, where terrorists attacked a main command center and burned the inhabitants inside. Except for memorial candles, the site has been left untouched as a reminder. Nine months later, the smell of burnt metal is still in the room.

This is a trip that I could not have imagined making before coming to Israel two weeks ago. How could this possibly be safe?

Yet it felt very safe—mainly because since October 7th, Israel has fought hard to kill the suicidal terrorists who want to eliminate Israel and the Jewish people from the map. Hamas has said they’ll do it again and again, given the chance—and they are joined by Hezbollah, Houtis, and other Iranian proxies.

Sderot and the kibbutzim that were attacked that day are recovering. People are working and shopping and living their lives, as best as they can. Crops are being grown and harvested. Visitors are welcomed to bear witness to what happened and to see the resilience of the people who live here.

There are still hostages remaining in Gaza, and the Israeli people are divided as to what the right course of action is to bring them home and guarantee the country’s safety. Benjamin Netanyahu is no saint, and he bears responsibility for the immense security failures that led to October 7th. He will not be able to escape accountability.

Yet, in spite of the divisions, the Israeli people have come together to defend their country. The soldiers we met were from all walks of life, of many ethnicities and races, and often they had re-upped for multiple tours of duty. Israelis don’t destroy government buildings in their capital, or decimate college campuses. They still protest, but in a more civilized manner. Then they put their heads down and do what’s needed.

One sign we saw in Tel Aviv says it all: Two Jews. Five opinions. One heart.

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Turmoil & Trouble

Last weekend, a lone gunman attempted to assassinate former president Donald Trump during a campaign rally.

The attempt was unsuccessful: Trump was only slightly injured when a bullet grazed his ear, though an attendee behind him was killed and two others were wounded.

It appears the gunman was seen on a rooftop before the shooting, but not stopped before he started firing. Obviously, there were glitches and holes in the security coverage for the former president, and those need to be identified and corrected.

But should we be surprised that this happens in a country with as many guns as people—where rhetoric from politicians to passersby is filled with vitriol and hatred, animosity and threats?

I am currently on an extended visit to Israel, a country that is fighting a war against terrorists from Hamas in Gaza and Hezbollah firing upon the northern communities from Lebanon. It’s a country that’s divided on a number of key issues, including how to return the hostages kidnapped 9 months ago and the best way to ensure the safety of civilians moving forward.

Yet, I can walk down the streets of Tel Aviv—a big bustling city like New York on a smaller scale—and not worry about gun violence, street crime, petty theft, homelessness, racial or anti-semitic violence. In many ways, I feel safer here than I do at home.

In spite of their differences, Israelis are dedicated to their country and their people. They may disagree vehemently with their political opponents, but when the sirens blare and threats come in, they’ll come together to defend those around them without regard to their political beliefs.

In the US, on the other hand, we see nothing but turmoil and divisiveness. We look to vilify the other side and find a way to make them take the blame.

Americans are more than 26 times more likely to be killed by gun violence than people in other countries. Over 100 people die in the US per day from gunshot wounds. We lose children, parents, celebrities, and ordinary people. Last week, we almost lost a presidential candidate.

What will it take to move on from this mess? Or are we doomed like Sisyphus to repeat the cycle again and again, without learning from past experience? Will we be surprised when this happens again?

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Top of Mind Thursday – August 8, 2024: Civil Matters

This week, Democratic presidential candidate Kamala Harris selected Minnesota Governor Tim Walz as her running mate for November.Leverage2Market Logo

Before this week, Walz was not well-known to many Americans outside of the Midwest. Among other things, we’re learning that he was a long-time National Guard reservist, a respected school teacher, coach, and principal, and that his two children were conceived through infertility treatments.

What we’re also learning is that he seems to be a fairly even-handed type of guy. Walz seems friendly and open and doesn’t seem to have an ax to grind. He seems unlikely to openly attack his opponents. In fact, for now, he appears to be the model of civility.

What a refreshing change! For too long, we’ve had candidates on both side of the aisle who delighted in making personal ad hominem attacks on their political opponents. We’ve seen members of Congress nearly come to blows within the Capitol (sometimes with members of their own party!). We’ve seen university and government buildings destroyed by protesters who somehow think vandalism helps them prove their point.

In short, we’ve been drowning in incivility.

Is Walz the right running mate for Harris? Is he too progressive to attract moderates? Are his values what Americans want in the next administration?

It’s too soon to say. And we certainly can’t expect any one individual will be able to put the incivility genie back in the bottle.

But for just a moment, it’s so nice to meet someone who treats people with respect and a smile. Maybe there’s hope for civilization yet!


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Top of Mind Thursday – August 1st, 2024: Re-entry

I returned home this week after a three-week trip to Israel. How much could have happened to change the world in three short weeks?Leverage2Market Logo

Well, let’s see. . .

  • There was an attempted assassination of former President (and current candidate) Donald Trump.
  • JD Vance was named Trump’s running mate.
  • President Joe Biden dropped out of the presidential race.
  • A major software snafu from CrowdStrike severely impacted Microsoft systems, bringing
    down the world’s airlines, banks, and other critical infrastructure.
  • Vice President Kamala Harris gathered enough delegate pledges to be the new de facto
    Democratic presidential nominee.
  • The Olympics kicked off in Paris, with warnings of Seine water too polluted for swimming and
    major disruptions in high-speed train service in France due to sabotage.
  • A complex multinational agreement freed two Americans and others from Russian prisons while sending alleged Russian spies and gang leaders back to their mother country.
  • A rocket fired by Hezbollah killed 12 Arab children in a Druze town in the Golan Heights, while
    Israel eliminated three top terrorist leaders—one of who was personally responsible for the deaths of more than 200 US Marines decades ago.

Yet, some things don’t seem to have changed at all.

The divide between the left and the right in this country shows no signs of narrowing. JD Vance called Kamala Harris “a childless cat lady.” Donald Trump asked a conference of Black journalists when Harris had decided to be Black. (Gee, maybe when she was born?). A large number of Progressive Democrats boycotted Israeli Prime Minister Benjamin Netanyahu’s speech to Congress, while protesters outside defaced government property and burned American flags.

And more than 100 hostages from 14 countries remain held in Gaza for 300 days—almost a year—with no clear progress on their release.

The more things change, the more they stay the same.


Check out our marketing leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

Posted in Articles & Resources, Current Affairs, l2massociates, Leverage2Market, Linda Popky, Top of Mind Thursday Memo | Tagged , , , | Comments Off on Top of Mind Thursday – August 1st, 2024: Re-entry

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