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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Curious About the Future of Leadership? You Should Be
Dr. Diane Hamilton
Curiosity and Emotional Intelligence Expert
drdianehamilton.com
Dr. Diane Hamilton is a nationally syndicated radio host, speaker, moderator, consultant, and educator. She has a Ph.D. in Business, has taught more than 1000 business courses, and is an expert in curiosity, emotional intelligence, engagement, and other behavioral and cultural-based issues that impact workplace performance. She is the creator the Curiosity Code Index® assessment and author of Cracking the Curiosity Code: The Key to Unlocking Human Potential.
In this podcast, Diane discusses why curiosity is so important to today’s workplace. She talks about the four factors that prevent people from being curious: fear, assumptions, technology, and environment, and how to introduce curiosity into your own work situation.
Listen to this podcast.
Top of Mind Thursday June 6, 2019: 75 Years Later
Today is the 75th anniversary of D-Day–the invasion of Normandy that was a pivotal point in the course of WWII.
It’s hard to believe it’s been three quarters of a century since 156,000 Allied troops landed in France on this day alone.
Few people thought this type of invasion could possibly succeed. Over 425,000 troops died or were wounded in the ensuing battles, nearly half of which were Allied forces. Yet this brave and brazen maneuver changed the course of the war–forcing the Germans to fight on two different fronts at once, which led to the collapse of the Third Reich.
The few people still living from that battle are in their 90s. Their time with us is limited. It’s important that even after they are gone, we continue to remember and acknowledge not just those who died, but all those that served in this effort that ultimately led to freedom for millions of Europeans.
Today we need to take the steps necessary to ensure we safeguard that freedom for coming generations. It’s what we owe to those who landed on a desolate beach in northwestern France seventy-five years ago.
How have Amazon and Uber changed the way associations work? Read my article.
Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity. My episode is live NOW!
Contact me to find out how to get heard above the noise.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday May 30, 2019:The Agony of Defeat
Sometimes being remembered for standing out above the noise is not such a good thing.
Baseball great Bill Buckner died on Monday. Buckner had a long 22-season career in the Major Leagues, but he is known mainly for the error he made fielding a ball in the 1986 World series against the New York Mets–the error that cost the Boston Red Sox the championship.
Is it fair to judge Buckner strictly on that one error? Definitely not. But it’s human nature to base judgments on one or two shining moments–whether they represent success or failure.
How do you comeback from this kind of incident? Certainly doing your job well for years, as Buckner did, doesn’t work. Instead, you need to do something else as outstanding and public as the original incident–but something that bathes you in a positive light. And you need to take control of your own narrative, rather than letting the story control you.
Otherwise you risk becoming an ongoing icon for failure, like the poor skier whose image of a total wipeout appeared on television sets every week for years representing “the agony of defeat” as the lead in to ABC’s Wide World of Sports. Ouch.
How have Amazon and Uber changed the way associations work? Read my article.
Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity. My episode is live NOW!
Contact me to find out how to get heard above the noise.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
We Get What We Didn’t Know to Ask For: How AI Will Change Our World
Tom Koulopoulos
Chairman
Delphi Group
www.thebottomlesscloud.com
Tom Koulopoulos is chairman of the Boston-based global innovation think tank Delphi Group, named one of the fastest growing private companies in the US by Inc. magazine. He is the author of twelve books, including his most recent, The Bottomless Cloud, and formerly Executive Director of the Dell Innovation Lab. His academic involvement includes work with the Boston University Graduate School of Management, Bentley University, and the Babson College center for Business Innovation.
In this podcast, Tom discusses what AI really means and why it is so critical to the world we live in today. He talks about the AI flips the concept of brand loyalty to loyal brands, and how companies like Amazon and Tesla are already using AI algorithms to deliver differentiated service to their customers.
Listen to this podcast.