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Top of Mind Thursday April 11, 2019: Why Are You Memorable?
I’m in Washington, DC this week with 120 other top consultants at Alan Weiss’s Million Dollar Consulting Convention. This morning noted speaker Lou Heckler was memorable for combining humor with key learning points he wanted to get across.
He also spoke about the time he got outstanding customer support from a Marriott employee in North Carolina. When he was later asked to recommend a hotel for an event in that city, only one name came to mind: Marriott.
Contrast that to my experience with Budget Rentacar at Dulles Airport the other day. I arrived (on time) to find that the car I had reserved and paid for in advance was not available. In fact, there were NO cars available–for me and the other people in line.
Eventually, they found me a car somewhere. But this was the second unpleasant experience I had with Budget in 5 weeks. Was it memorable? Absolutely. Will I refer them to others, or even use them again myself? Absolutely not.
What are you doing to be memorable to your customers? And are they remembering you for the right reasons?
Are your customers being served? How sure are you about that? Read my article.
Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity. My episode is live NOW!
Contact me to find out how to get heard above the noise.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Networking is What You Do – A Connector is What You Are
Michelle Tillis Lederman
Founder and CEO
Executive Essentials
www.michelletillislederman.com
Michelle Tillis Lederman, named one of Forbes Top 25 Networking Experts, is the author of several books, including the internationally known, The 11 Laws of Likability, and The Connector’s Advantage. Michelle is the founder and CEO of Executive Essentials, which provides customized communications and leadership training and coaching programs. A former finance executive and NYU Professor, Michelle is a regular in the media appearing on NBC, CBS, Fox, NPR, the Wall Street Journal, NY Times, CNBC, and others. She holds degrees from Lehigh University and Columbia Business School.
In this podcast, Michelle discusses the difference between networking and connecting, and discusses the seven mindsets of connectors. She talks about the most common mistakes people make when it comes to networking and connecting, and why introverts can be great connectors.
Listen to this podcast.
Top of Mind Thursday April 4, 2019: Turbulent Skies for Boeing
It now appears that last month’s Ethiopian Air crash of a Boeing 737 MAX8 may have been caused by the same issue that downed a Lion Air plane less than six months earlier.
Flying is still by far the safest mode of transportation. Boeing is the world’s largest manufacturer of commercial aircraft, and millions of people fly in their planes each year and land safely.
The problem is that when an aircraft malfunctions, the consequences are severe. In this case, over 300 people are dead, likely because a new automated feature engaged when it should not have, and the planes’ flight crews were unable to override it to prevent a crash.
Does this mean we are now over-automating? Not necessarily. The issue here appears to be profit, not technology. Boeing pushed through an accelerated approval for the new aircraft and told key customers only minimal retraining would be required. In some cases, pilots received that training on an iPad only. Obviously, that was not sufficient.
Boeing compounded their error by not moving more quickly to assess why the first crash occurred, and to take steps so it would not happen again. After the second crash, they waited to ground these planes until aviation authorities in virtually ever country in the world forced them to do so.
This is what can happen when you take the quickest, least expensive path to market in a situation where the consequences of product failure are so severe. If there is a catastrophic failure, it’s important to move quickly and decisively to understand what happened and do what’s necessary to reassure customers and the public.
In 1982, seven people died from Tylenol tablets that had been laced with cyanide. Johnson & Johnson took quick decisive action to pull the product off the shelves and to institute new, tamperproof packaging–even though the contamination had happened outside of their control. As a result, both their product sales and their stock price quickly bounced back.
Boeing should expect major turbulence in their business for the foreseeable future because they didn’t take this approach. Maybe they should take two Tylenol while considering how to get to a calmer altitude.
Are your customers being served? How sure are you about that? Read my article.
Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity. My episode is live NOW!
Contact me to find out how to get heard above the noise.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday March 28, 2019: Breaking Up is Hard to Do
Nearly three years ago, the UK voted to leave the European Union, a process that has been nicknamed Brexit.
If only it were that easy. Almost from the minute Brexit was approved, groups in the UK began pushing back. The politicians who drove the initiative quickly disappeared. Theresa May became Prime Minister and futilely tried to push several Brexit strategies through Parliament. Yesterday, May herself was removed.
Now it’s not clear if the UK will leave the EU in 2020 as planned, sooner without a formal transition plan, later with a plan, or not at all. Businesses are fleeing the UK in droves, and opinion polls say now that they understand this better, many people don’t really think leaving the EU is such a good idea.
This is what happens when the actions of a key constituent group are not taken seriously. Most people thought Brexit was just a lark and never expected it to pass. When it did, they had no idea what to do next.
How often do you disregard initiatives led by employees, customers, partners, shareholders, or suppliers–because you don’t think they’re important, or believe they’ll ever amount to anything? Do you consider the long-term repercussions of what such initiatives might entail? What will you do if your own version of Brexit appears with partners, suppliers, or government?
Business breakups are no easier than personal ones. Once trust is broken, things are never quite be the same. Whether or not the UK decides to remain wedded to the EU in the end, many tears will be shed by all involved for years to come.
Are your customers being served? How sure are you about that? Read my article.
Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity. My episode is live NOW!
Contact me to find out how to get heard above the noise.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com